Kay Beauty, the beauty brand by Katrina Kaif and Nykaa, recently unveiled its new Hydra Crème Lipsticks. Since the launch, these lipsticks have broken all sales records.
Kay Beauty’s new launch, Hydra Crème Lipsticks, has become an instant hit with consumers. Nykaa suggests, since the launch one lipstick has been sold every minute on Nykaa. As this showcases the product’s appeal amongst the users, it’s a new milestone for the brand.
The Hydra Crème Lipstick range is catching attention for its hydration and colour payoff. One shade that has garnered significant attention is ‘Panache’. This top-selling shade is sold out offline as well as online. Also, the customer feedback is highly positive, with 92 per cent of ratings being at 4 or 5 stars.
Kay Beauty’s marketing strategy has helped skyrocket sales for the lipstick. It included a social media campaign with B’town stars, Vicky Kaushal and Katrina Kaif. The viral campaign aligns with the brand’s motto #ItsKayToBeYou. Moreover, it has garnered over 15 million views in a single day across various digital platforms.
The success of the Hydra Crème Lipsticks is a testament to the brand’s commitment to high-quality, trend-setting formulations. This range offers a shine-enhancing and hydrating formula, which addresses the discomfort of matte lipsticks. Packed with Hyaluronic Acid and antioxidant-rich Lychee Extracts, these lipsticks further deliver long-lasting moisture and intense pigment.
From the Leadership Desk
Katrina Kaif, Co-founder, Kay Beauty says, “I am thrilled for the response we have received on our Hydra Cremè Lipsticks. This product has been in the works for over 1.5 years, as I wanted to perfect a hydrating formula that delivers rich, luxurious colour and exceptional performance. The fact that we sold out within a day of the launch speaks volumes about the love and appreciation from our consumers and for that, I will always be grateful.”
Adwaita Nayar, Co-founder, Nykaa further adds, “Kay Beauty’s unwavering dedication to high-performance makeup of the utmost quality that aligns with evolving consumer needs has solidified our trust with beauty enthusiasts all over the country. The response from our community has been overwhelming and we are thrilled with the results of this launch. Our much-loved Hydra Creme lipsticks have been meticulously designed in Italy to deliver exceptional colour intensity, and hydrate lips with powerful ingredients and are available in a diverse range of shades designed to suit Indian skin tones. This collection exemplifies our commitment to both innovation and unparalleled quality in the beauty industry.”
