Indian beauty brand owned by the Bollywood star Katrina Kaif, Kay Beauty has launched three new products to help you ace your eye makeup game.
Recently, Kay Beauty expanded its eye makeup line. It launched three new products: 24-Hour Coloured Matte Kajal in four shades, a Brow Tattoo Liner, and a Microblading Brow Pen. The brand believes that these products will help the consumers create their unique #Eyedentity. Kay Beauty has designed and formulated these products to empower consumers to express their unique selves through their eye looks.
“Each product is designed with the sole purpose of helping you achieve an eye-conic look with minimal effort, be it fierce, soft, or uber glam. True to the brand’s proposition of #MakeupThatKares, products are enriched with skincare benefits, while being extremely long-lasting, providing the final touch of perfection and uniqueness that you seek,” the brand shares.
One can easily find Kay Beauty products on the beauty e-commerce platform Nykaa and also at several retail beauty stores across the country.
What Katrina Kaif has to say
Kay Beauty Co-Founder Katrina Kaif expressed her views on the launch and said, “Eyes are the window to your soul, so why not dress them up in your own unique way? The new range will empower one to unleash their creativity and achieve a personal signature eye look that is a complete reflection of one’s personality, thus defining their own #Eyedentity. Our products are cruelty-free and vegan, and we are excited to continue to create innovative products that cater to the needs of the modern consumer.”
What Nykaa feels about the new launches
Vishal Gupta, the Executive Vice President at Nykaa Brands, states, “Kay Beauty has experienced remarkable growth in recent years, and we are thrilled to continue advancing both the brand and our portfolio to cater perfectly to the ever-evolving needs of our beloved consumers. We firmly believe that eye makeup is essential in one’s vanity, and our 3 products will serve as the ultimate finishing touch, leaving you with an eye look that is uniquely yours.”
The Kay Beauty 24-Hour Coloured Matte Kajal
The brand has upgraded its 24-Hour Matte Kajal. Priced at Rs. 399, the brand has introduced this matte kajal in four shades that are specifically suitable for Indian skin tones. Launched in brown, teal, green and blue. Kay Beauty states that without any smudging or fading, the kajal will stay put all day. It adds that the kajal can give a pop of colour to the eye with a single stroke.
Moreover, the presence of chamomile and ceramides make the formulation of the kajal beneficial for the skin. These ingredients are known to have innate skin-soothing and calming properties. They reduce inflammation, improve the health of skin cells, lock in moisture, and prevent dryness and irritation of the eyes. Therefore, packed with these ingredients, this kajal is safe to use on the waterline as well, says the brand.
The Kay Beauty Microblading Brow Pen
The Microblading Brow Pen is a new-generation brow pen that retails at Rs. 699. Kay Beauty has designed this Brow Pen with three ultra-fine lines that will help the consumers achieve the perfect brow. Furthermore, this micro-fork applicator helps to create hair-like strokes that make brows look fuller and healthier. Overall, the three-line design of the pen gives an illusion of micro-bladed brows.
The brand says that this highly-pigmented and water-resistant product stays for up to 24 hours. The formulation comes with Vitamin E which protects and restores skin moisture.
The Kay Beauty Brow Tattoo Liner
“It is a ground-breaking product from Kay Beauty that will empower one to create and frame their brows, taking it to the next level!”, the brand said. “With its tint and texture, this liner effortlessly creates natural-looking brows in just a few easy swipes.” was additionally stated.
As per Kay Beauty, the Brow Tattoo is a sweat and water-resistant and fade-proof brow liner. Consequently, it can last for up to 72 hours. The formula additionally contains Vitamin B-5, an anti-inflammatory ingredient that also promotes hair and skin health. The Tattoo Liner is available at Rs. 799.
About the brand
Kay Beauty is a partnership between the Bollywood star Katrina Kaif and beauty retail giant Nykaa. The two partners launched this brand in 2019. It aims to bridge the divide between glamour and skin care and stands on the principle #MakeupThatKares. Ingredients that are beneficial for the skin are centric to all its products.
“The range truly defines the premium category through its packaging and the finest quality formulations. Besides being true to the global trend of #MakeupOnTheGo, the products are high on performance.”, says the brand.
