Lisa Haydon redefines modern glamour in Nykaa Luxe’s new campaign, a celebration of iconic beauty, global indulgence, and effortless confidence. It’s not just beauty. It’s how you become it.
Nykaa Luxe introduces its newest muse—Lisa Haydon. Being someone who honours modern sophistication and effortless glamour, she will be featuring Nykaa Luxe’s new campaign. In this evocative campaign, Lisa steps into the spotlight to embody what Nykaa Luxe stands for: indulgent, intentional, and iconic beauty.
The campaign is a tribute to elevated elegance, with Lisa gliding through moments of soft-focus luxury. She does it with her skin radiant, her aura magnetic, her confidence unmistakable. The campaign highlights some of the most iconic beauty brands from across the world.
Famous photographer Taras Taraporvala captures the campaign, and directors Shivin & Sunny have brought it to life on film. The makeup is by Loveleen Ramchandani, hair is by Hiral Bhatia, and styling is by Priyanka Kapadia. The film showcases some of the most coveted beauty brands from around the world. It focuses on all cult favourites, exclusive icons, and timeless essentials across skincare, makeup, and fragrance.
Nykaa Luxe is more than a beauty destination. It’s a space where style meets substance, where global beauty finds a discerning audience. It’s not where you buy beauty, it’s where you become it.
From the leadership desk
Commenting on the announcement, a Nykaa spokesperson said:
“At Nykaa, we’ve seen a significant shift in how Indian consumers engage with luxury beauty, seeking not just premium products but a complete, elevated experience. Lisa Haydon embodies the effortless elegance and confidence that defines our Luxe identity, making her the perfect face for this campaign. Our portfolio features some of the world’s most iconic beauty brands. As we continue to grow our offerings with some of the most sought-after global beauty brands, this campaign is a celebration of the modern, discerning beauty enthusiast. We’re excited to invite our consumers to experience this elevated world, both online and in our Luxe stores across India.”
Adding to this, Lisa Haydon said:
“Beauty to me has always been about feeling confident, powerful, and authentic in your own skin. That’s why I’m thrilled to be the face of Nykaa Luxe, a destination that not only has a curation of some of the world’s most iconic beauty brands but also reflects a deeper understanding of modern luxury. Nykaa Luxe is about more than just premium products; it’s about creating an experience that inspires self-expression and celebrates individuality. This campaign is a beautiful reminder that true luxury lies in how beauty makes you feel.”
