L’Oréal Professionnel announces Bronde Blends as the hair colour trend for 2026, combining brown and blonde shades through professional techniques and a digital-first launch led by Samantha Prabhu.
L’Oréal Professionnel has announced Bronde Blends as the hair colour trend for 2026. The trend reflects a growing preference among Indian women for brown-based shades that feel natural and personalised.
Hair colour is increasingly seen as a form of self-expression. Consumers are choosing shades that work with their natural features rather than against them. This shift has brought focus to colours that offer depth, light, and dimension while remaining rooted in brown tones.
Bronde Blends combines brown and blonde shades to create multi-dimensional results that suit different skin tones and hair textures.
Bronde Blends: The Professional Colour Approach
The hair colour is created using professional techniques such as Ombre Highlights, Bronde Balayage, Highlights, and Babylights. These methods allow stylists to design customised looks based on placement and tone.
The result is a multi-dimensional colour that changes with light and creates natural movement. Bronde provides dimension without extreme contrast. It offers a softer transition than full blonde while still delivering visible transformation.
The shade works across Indian hair types and complements a wide range of complexions.
Priya Kasthuri Rangan, Head of Education, L’Oreal Professionnel India explains, “Bronde represents a new era in hair colour, striking a balance between bold expression and subtlety. At L’Oreal Professionnel, we recognise the individuality of every client’s hair and personality. With Bronde shades, stylists can craft tailored transformations that consider skin tone, hair texture, and personal style. From a warm, honey-infused blend to a cool, ashy look, every Bronde is carefully curated to highlight natural beauty while allowing creativity. The technique, placement, and colour choices are deliberate, resulting in seamless, multidimensional shades that look effortless and elevated.”
A Shade Range for Personal Expression
The Bronde palette includes warm honey and caramel tones, as well as soft mocha and mushroom shades. This variety allows consumers to experiment with tone and placement while staying within a brown-led colour family.
The trend appeals strongly to younger consumers, including Gen Z, who prefer expressive but wearable colour changes. Bronde allows flexibility without moving too far from natural shades.
The colour direction encourages salons to offer customised solutions rather than one standard shade for all clients.
Support for Salons and Consumers
Mathilde Barthelemy-Vigier, General Manager, L’Oreal Professionnel India notes “Bronde is more than a trend; it represents a strong direction for professional hair colour. For salons, it is a highly workable colour look, supported by proven techniques such as French Balayage, Ombre Highlights & Babylights, enabling consistent, multi-dimensional results across clients. For consumers, Bronde offers flexibility and personalisation, the ability to experiment while staying within a brown-led palette they trust. Backed by our high-performance colour portfolio including iNOA, Majirel, and Dia, along with virtual try-on tools, this ecosystem allows both salons and consumers to adopt the trend with confidence. Together, this makes Bronde a scalable, desirable, and enduring colour trend.”
Professional Colour Technology Behind Bronde
Bronde results are supported by L’Oréal Professionnel’s colour ranges including iNOA, Majirel, and Dia Color.
iNOA is an ammonia-free permanent colour. Majirel is positioned as a fashion-forward professional colour system. Dia Color is a demi-permanent gloss colour designed for shine and tone control.
These ranges offer a wide shade palette for stylists and consumers to choose from based on desired results.
The Bronde Edit and Digital Launch
Through Bronde Blends, L’Oréal Professionnel strengthens its position in salons as a hair colour authority. The trend connects professional technique with modern consumer preferences for individuality and simplicity.
To introduce The Bronde Blends, the brand is launching a digital-first rollout led by Samantha Prabhu. The campaign will be followed by content collaborations with the Bronde Club, Reem Shaikh, Komal Pandey, Srushti Porey, and Alma Hussein.
The launch highlights how Bronde works across different styles, hair textures, and personal identities. It presents Bronde as a professional colour direction for 2026 that can be adapted to everyday salon clients.
With this initiative, L’Oréal Professionnel positions Bronde as a key colour movement for the coming year, focused on customisation, technique, and long-term relevance in the salon industry.
