L’Oréal Professionnel united 422 stylists for the record-breaking L’Oréal Professionnel Hair Colour Coders. The event blended education, artistry, and digital influence to spotlight India’s rising hairdresser-creator community. Know more here.
17 September 2025, L’Oréal Professionnel hosted one of the country’s largest salon gatherings, creating a milestone moment for the Indian hair industry. The grand event, L’Oréal Professionnel Hair Colour Coders, brought together 422 hairstylists and 422 models under a single roof and achieved a GUINNESS WORLD RECORDS™ title for the “Most People Colouring Hair.”
Celebrating the power of iconic browns
The spotlight of the evening was on Iconic Browns, L’Oréal Professionnel’s Colour trend of the year. This versatile palette mirrors the evolving preferences of both Indian consumers and salon professionals, proving that brown is far from basic.
Elevating hairstylists as creators
The celebration highlighted the growing influence of India’s hairdresser-creator community. Artistic Ambassadors and Indian Hairdressing Award winners led the transformations, showing how hairstylists today drive trends not only in salons but also across digital platforms. This initiative reflects the brand’s mission to upskill professionals and empower them as creative voices online.
A mega venue for a mega moment
The record-breaking day unfolded in a massive 1-lakh sq. ft. space at NESCO, Mumbai. The venue was equipped with 60 backwashes and stocked with over 5,000 tubes of professional hair colour. The brand line-up included iNOA (ammonia-free), Majirel (a salon favourite), and Dia Colour (demi-permanent gloss). The event generated 1,000+ social mentions in just 24 hours. This gave every participating stylist a platform to showcase their craft and gain recognition.
Months of preparation and education
Leading up to the big day, participants honed their skills through intensive masterclasses conducted by top industry experts. These sessions focused on enhancing digital presence while refining colouring, cutting, and styling techniques, ensuring stylists were fully prepared to demonstrate their artistry.
The highlight of the day was an exclusive masterclass by Min Kim, L’Oréal Professionnel’s Global Colour Ambassador. She demonstrated advanced face-framing and placement techniques. She also created a show-stopping Iconic Brown transformation on actress Kritika Kamra, whose hair emerged exceptionally glossy and vibrant.
Key event hightlights
- GUINNESS WORLD RECORDS™ title for “Most People Colouring Hair”
- 422 hairstylists and 422 hair colour transformations celebrating #IconicBrowns
- Event space spanning 1-lakh sq. ft. with 60 backwashes and 5,000+ colour tubes
- Spotlight on India’s salon-creator community
- Exclusive masterclass by Global Colour Ambassador Min Kim
- Live Iconic Brown makeover for actress Kritika Kamra
From the leadership desk
Zeenia Bastani, Director, Professional Products Division, L’Oréal India
“What L’Oréal Professionnel India achieved today showcases our capability to set global benchmarks and lead on the world stage. We witnessed a mega masterclass by our Global Colour Ambassador Min Kim, 422 L’Oréal Professionnel Iconic Brown hair transformations under one roof, an electrifying passion for hairdressing and an overwhelming love for L’Oréal Professionnel! It signifies our strong partnership and our unwavering belief in the talent and entrepreneurial spirit of India’s hairdressing community.”
Priya Kasthuri Rangan, Head of Education, L’Oréal Professionnel India
“L’Oréal Professionnel Hair Colour Coders was about more than setting a record, it was about elevating skill. Education has been the backbone of the brand since its inception in India. Through this platform, we’ve given hairstylists an opportunity not only to upskill their craft but also to showcase their hairdressing expertise. We are very proud at L’Oréal Professionnel India to be able to create this elite community of hairdressers who have shown passion, diligence, and unwavering commitment to the program”
Min Kim
“The L’Oréal Professionnel Hair Colour Coders program in India showcased how education and creativity come together to push the boundaries of professional hairdressing. Browns are being redefined globally through techniques like glossing, balayage, and tonal layering, and it was inspiring to see Indian hairstylists embrace this at scale. This moment reflects the power of sharing knowledge and elevating hair artistry internationally.”
