Louis Vuitton is making waves in the beauty world with the launch of La Beauté Louis Vuitton, a luxurious extension of its legacy. Set to debut in Autumn 2025, this venture will be led by Dame Pat McGrath as the Creative Director. Read along to know more.
Louis Vuitton is finally venturing into the luxury beauty space with La Beauté. Leading the charge? None other than Dame Pat McGrath, DBE, the makeup visionary, who joins as Creative Director, Cosmetics. With her unparalleled artistry and boundary-pushing creativity, expect nothing less than pure magic.
Blending heritage with modern innovation, Louis Vuitton’s foray into high-end beauty isn’t just about products — it’s about redefining luxury. La Beauté Louis Vuitton will be an iconic fusion of artistry, sophistication, and cutting-edge beauty.
Pat McGrath: Leading from the front
A true visionary in the world of makeup, Pat McGrath has been shaping the beauty industry for decades. From backstage at the most prestigious runway shows — including Louis Vuitton’s own — to her iconic Pat McGrath Labs, she has set the gold standard in cosmetics since 2015.
Her trailblazing artistry has earned her numerous accolades, including a historic Damehood in 2021, making her the first makeup artist to receive this honour. Known for fusing high fashion with bold, boundary-pushing beauty, McGrath is the perfect force to lead Louis Vuitton’s grand entrance into cosmetics.
Speaking about her role, McGrath says:
“Working backstage for over 20 years at Louis Vuitton fashion shows, I am thrilled to now play such a key role in the launch of La Beauté Louis Vuitton, which is the result of extraordinary craftsmanship, creativity, and innovation. The beauty universe is about so much more than just product, and what we are creating here will unlock a new level in luxury beauty.”
A legacy
While La Beauté Louis Vuitton marks an exciting new chapter, beauty was a part of the House’s legacy for nearly a century. Known for crafting exquisite travel essentials, Louis Vuitton has long catered to beauty lovers with custom vanity cases, perfume holders, and cosmetics accessories. In the 1920s, the brand even designed powder compacts, brushes, and mirrors, subtly making its mark in luxury beauty long before the industry took shape. Now, with its official foray into cosmetics, Louis Vuitton is reclaiming a heritage that was always part of its story.
