For the second year in a row, LoveChild Masaba is the official partner of the Mumbai Indians Women’s Team. This time, this partnership between LoveChild Masaba and Mumbai Indians is all about going ‘Ghuss Ghuss Ke ’— with a hilarious twist! Read along to know more.
Love Child Masaba’s signature campaign, featuring Masaba Gupta’s hands-on, detail-obsessed approach, takes a fun detour to the cricket field. In an entertaining brand film, Mumbai Indians stars Harmanpreet Kaur, Yastika Bhatia, and Akshita Maheshwari take centre stage as Masaba enthusiastically inserts herself into their game strategy. With bold tactics and cheeky cricket advice, she’s all in — until the tables turn!
In a playful payback, the cricketers go ‘ghuss ghuss ke’ into LoveChild’s world of beauty. From picking lipstick shades to critiquing formulations with expert sass, they hilariously turn Masaba’s meticulous ways back on her. The beauty boss suddenly finds herself on the receiving end of coaching. That makes for a laugh-out-loud moment of role reversal.
This campaign perfectly captures the synergy between LoveChild Masaba and Mumbai Indians Women. The two powerhouses embody fearlessness, self-expression, and an unstoppable spirit. Whether on the field or in beauty, it’s all about showing up with confidence, passion, and a touch of fun!
From the Leadership Desk
Masaba Gupta, Founder of LoveChild Masaba, shares, “Our partnership with Mumbai Indians Women is all about celebrating passion, involvement, and going all-in, whether it’s cricket or beauty. Much like Women’s cricket, with LoveChild its always been about pushing the envelope while keeping the ethos in place; making great hybrid products for all Indian skin tones, whatever it takes!”
A Mumbai Indians Spokesperson also adds, “We are thrilled to continue our partnership with LoveChild Masaba. The ‘Ghuss Ghuss Ke’ campaign brings out the shared spirit of passion, commitment, and fun that both our team and the brand embody. This playful film is a testament to how cricket and beauty can come together in an exciting way for our fans.”
“Our continued partnership with Mumbai Indians is an attempt to bolster our brand’s ever expanding retail presence and strengthen our brand message. As the worlds of Beauty & Sport collide, we’re excited to bring Masaba’s intricately curated approach with LoveChild products to the cricket field.”, further adds Pratik Mukherjee, Brand Head, LoveChild Masaba.
