With over 22 years of experience in the salon industry, MARC possesses invaluable insights into consumers’ and professional hairstylists’ needs and preferences. With extensive experience and understanding of the market nuances and hair tool demands in everyday salon use, MARC Hair tools came to life.
In a conversation with Durgesh Sharma, Director · Marc Salon & Beauty Equipments, Professional Beauty India delves deeper into the journey of MARC Hair tools.
What was the inspiration behind venturing into hair tools?
“At MARC, our journey into hair tools was inspired by several key factors. With years of experience in the industry, we’ve developed a deep understanding of the needs and challenges faced by salon professionals. From styling to efficiency, we know what matters most to them.
Our commitment to excellence extends beyond just furniture. We aim to deliver the same level of quality and innovation in hair tools as we do in our furniture products. This means offering salon professionals tools that are reliable and elevate their craft.
We believe the right tools can make a significant difference in the salon experience, for professionals and their clients. By offering high-quality hair tools, we aim to enhance the overall salon experience, making it more efficient, enjoyable, and successful for everyone involved.”
What sets your hair tools apart from others on the market?
“Our hair tools stand out from others on the market due to several key factors. First and foremost, our unwavering dedication to quality. We meticulously craft each product using carefully selected materials and components. This commitment guarantees durability, reliability, and consistent performance. This earns us the trust of salon professionals who rely on our tools for day-to-day styling needs.
Additionally, our commitment to innovation and design sets us apart. Through continuous research and development, we stay ahead of industry trends. We integrate advanced technologies to deliver top-notch quality, results, and safety.
We give a lot of importance to customer satisfaction and feedback. From the initial design phase to after-sales support, we strive to exceed expectations and build lasting relationships with professionals.”
Can you tell us about the technology or features that make your hair tools innovative?
“Our hair tools feature cutting-edge technology and innovative features that set them apart in the market. Our hair irons are fully waterproof, and our hair dryers are 100% shockproof, ensuring unmatched safety and performance.
We prioritise safety with an auto overheating protection system in our hair dryers preventing hair damage or user risk. They also feature a lightweight body that reduces strain during prolonged use, allowing stylists to achieve optimal results with ease.
Our hair straighteners boast titanium-coated plates that heat evenly and quickly, reducing styling time while minimising damage to the hair. The wide plates ensure smooth results with fewer passes, enhancing efficiency and hair health. Our straighteners offer fast heating capabilities ranging from 80-220℃ and a digital temperature display. It allows precise control and convenience for styling various hair types.
Our curling tongs are designed with silicon handles and an inbuilt safety stand for safe handling and storage. It minimises the risk of burns or accidents during styling sessions. Featuring titanium-coated rose gold plates, our curling tongs provide superior hair protection while imparting a luxurious finish to styled hair.
To enhance safety and energy efficiency, our hair tools are equipped with a 60-minute auto shut-off feature, providing peace of mind for users and preventing potential hazards. With these advanced technologies and innovative features, our hair tools offer professionals the tools they need to achieve exceptional results while prioritising hair health and safety.”
What type of research and development went into designing your products?
“We dedicated months to collecting feedback from numerous salons and hairstylists. This involved actively engaging with professionals to understand their challenges, preferences, and areas for improvement in existing hair tools. By soliciting feedback, we gained a comprehensive understanding of the market landscape and identified areas ripe for innovation.
Prior to launch, each product underwent rigorous testing by our team on their own hair. This hands-on approach ensured that our products not only met industry standards but also delivered tangible benefits in real-world scenarios.”
Where do you see your hair tool segment 5 years from today?
“Over the past years, we’ve had the privilege of collaborating with esteemed brands such as Lakme, L’Oreal, Nykaa, Geetanjali Salons, Looks, T&G, Enrich, Envy, Naturals, and many others, establishing trust and strong partnerships that have propelled us forward. It’s this trust and support from our clients and partners that have been instrumental in our journey thus far.
With the launch of MARC HAIR TOOLS, we’re excited about the prospects of extending our positive impact. The encouraging feedback we’ve received thus
far has affirmed our belief in the quality and effectiveness of our products. Building on this momentum, we’re actively working on expanding our product range to further meet the evolving needs of our customers. Looking ahead, I envision MARC Hair Tools becoming a staple in every salon and household.”
MARC takes on the role of Hairtool partner at the Professional Beauty India, Kolkata on April 22 and 23, 2024. Join us at Biswa Bangla Mela Prangan to learn more about their unmatched offerings. Register Here.