Max Factor, a renowned cosmetics line from the multinational beauty company Coty Inc. makes its debut in India. The brand has partnered with New Delhi-based speciality retailer House of Beauty to enter the Indian market.
Max Factor debuts in the Indian market, in partnership with House of Beauty. Featuring global ambassador Priyanka Chopra Jonas, Max Factor will launch its global bestsellers, including foundation, mascara, and lipsticks. These products will be available on e-commerce platforms. Some to name are: Amazon, Myntra, Boddess, and Tata Cliq, as well as at Shoppers Stop.
“Max Factor is entering a new era of exciting growth in India. We are thrilled to bring our best-selling products to the Indian market, with Priyanka Chopra Jonas leading the charge as our global brand ambassador,” said Kristina Strunz, Managing Director, Coty Southeast Asia and India.
The brand aims to be present at all key beauty retailers by 2025. House of Beauty will facilitate this launch. It manages several international brands in India, like Anastasia Beverly Hills, Kylie Cosmetics, EcoTools, Juice Beauty, and Neal’s Yard Remedies.
“We’re thrilled to welcome Max Factor to the House of Beauty family of brands. We are committed to making the brand highly discoverable and accessible, reaching a wider audience of discerning makeup lovers across the country,” stated Sanjali Giri, Chief Business Officer, House of Beauty.
About Max Factor And Coty Beauty
Polish-American Maksymilian Faktorowicz established Max Factor in 1909. It was first acquired by Procter & Gamble in 1991 and later by Coty in 2015.
Founded in Paris in 1904, Coty is one of the world’s largest beauty companies. It boasts a portfolio spanning fragrance, colour cosmetics, skin, and body care. Coty’s presence extends to more than 125 countries and territories across the globe. Also, it owns over 40 brands, including Adidas Fragrance, Calvin Klein Fragrance Bourjois, Kylie Baby, Kylie Cosmetics, etc. Additionally, it owns designer labels, such as Burberry Fragrance, Chloé Fragrance, Gucci Beauty, etc..
