The premium Korean beauty brand, Mixsoon has finally launched in India. Reliance Retail’s beauty retailer Tira has introduced the brand as a part of the portfolio expansion. It’s available online as well as offline. Read along to learn more
Mixsoon launched in Korea in 2020. Owing to its clean and effective products, it gained a huge fan following very soon. The social media was full of positive reviews raining in from the users. Additionally, as per reports, presently the brand is clocking quarterly revenues of over US$ 10 million.One of the brand’s most viral and consequently, bestselling products is the Bean Essence. It’s a multi-purpose product that acts as an exfoliator and a hydrator. This product went viral in Korea and also across countries like the US and Australia. It’s one of the top-selling serums on platforms like Amazon in the US.
Along with this hit serum, other products from the brand, such as the Bean Cream, Mixsoon Soondy Centella Asiatica Essence, Mixsoon Glacier Water Hyaluronic Acid Serum, etc will also be available in India now.
Mixsoon has entered India with the aim of rapidly expanding its offline presence across various countries. Consequently, the brand has also expanded across the US. It has signed a deal to be present in around 200 Costco stores. The brand is also looking forward to growing in Canada, Europe, as well as in the Middle East.
In India, Mixsoon has been launched by Tira. The decision is a strategic move as Tira aims to expand its product portfolio and add more global brands to its offering. In doing the same, Tira has included a lineup of brands including Allies of Skin, Kundal, Lady Burgundy, Blessed Moon, and Patchology.
Tira said in a statement as it brings these international brands to India, it aims to provide customers access to the latest beauty innovations across the globe.