Myntra Beauty, India’s go-to beauty destination, was the Official Beauty Partner at L’Oréal Paris, India, for Le Défilé L’Oréal Paris at Paris Fashion Week 2024.
This collaboration brings the global glamour of Paris Fashion Week to Indian consumers. It ensures users get access to L’Oréal Paris’ iconic beauty products, such as #601 ‘Worth It’ shade and two new shades of the Infallible Matte Concealer. The collaboration launched just before Myntra’s Big Fashion Festival (BFF), adding to the beauty options for consumers.
Alia Bhatt also made her debut as the Global Brand Ambassador for L’Oréal Paris. She walked the runway at Le Défilé L’Oréal Paris on September 23rd at Place de l’Opéra. The theme of the event, ‘Walk Your Worth,’ celebrated women’s empowerment, inclusion, and sisterhood. Alia wore the iconic #601 ‘Worth It’ lipstick shade from the Infallible Matte Resistance Lipstick Collection. This bold, pinky-nude hue enhanced her runway look. It also highlighted L’Oréal Paris’ message that every woman is ‘Worth It’—strong, confident, and unapologetic.
As part of the collaboration, Myntra will offer users with the brand’s signature beauty products inspired by the show. These include the limited edition lipstick signed by Alia Bhatt and two premium Infallible Matte concealers. These products are available on Myntra, bringing Indian consumers further closer to global beauty trends.
Myntra Beauty’s partnership with L’Oréal Paris goes beyond just products. It reflects a shared commitment to empowering individuals to express themselves uniquely. This collaboration showcases Myntra Beauty’s dedication to bringing global beauty and personal care trends to India, promoting self-expression and confidence.
From the Leadership Desk
Speaking on the occasion, Sharon Pais, Chief Business Officer, Myntra, said, “Being chosen as the Official Partner by L’Oréal Paris for one of the most prestigious global events gives us the opportunity to enable access to special and limited edition L’Oréal selection in India. This collaboration is a testament of our longstanding association with the brand in India and their incredible support has played a pivotal role in strengthening Myntra Beauty as one of India’s leading beauty destinations.”
Dario Zizzi, General Manager, L’Oréal Paris, elaborated on the significance of this collaboration, “We are thrilled to have Alia Bhatt make her Paris Fashion Week debut as a Global Brand Ambassador for L’Oréal Paris. Our goal at L’Oréal Paris is not just to create accessible beauty but also to foster a space where every woman feels celebrated and seen and we believe Myntra Beauty is the right partner to bring this collaboration to life.”
