Myntra has recently launched the ‘Beauty Edit’ of its Rising Stars Program. With this, the platform plans to onboard around 500 D2C beauty and grooming brands by year-end.
Fashion and beauty e-retailer Myntra has unveiled its new initiative: The Beauty Edit, as part of its Myntra Rising Stars program. The program aims to onboard 300 and 500 direct-to-consumer (D2C) beauty brands by the end of 2024. The Beauty Edit will accommodate brands with unique offerings that address a variety of consumer beauty needs. These include Korean beauty products, science-driven and ingredient-based formulations, as well as vegan and natural products, among others.
India’s beauty and personal care market is sure to witness unprecedented growth in the coming years. Myntra’s Beauty Edit aims to capitalise on this upward trend by offering a tailored growth platform for emerging beauty brands.
How will the edit support the brands
The program will provide brands with a comprehensive suite of growth services. This will help them enhance their brand visibility and scaling. Participants can benefit from dedicated account management. This also includes optimised cost structures designed to reduce customer acquisition costs. Additionally, Myntra’s Beauty Edit will also offer logistical advantages such as same-day and next-day delivery.
This initiative is sure to support the next wave of digital-first beauty labels. It will be offering them the tools and resources needed for growth. By leveraging the program, the participating brands can gain an opportunity to enhance their presence and performance amongst the competition.
Beauty brands who are keen to join the Beauty Edit program can reach out to the platform via email.
From the Leadership Desk
“Furthering our commitment to nurture digital-first D2C [direct to customer] brands and drive innovation in the beauty and personal care ecosystem, we are thrilled to launch the Myntra Rising Stars Beauty Edit with the aim to provide specific beauty and grooming solutions. Given India’s rapidly evolving beauty and personal care landscape, it’s imperative for brands to reach the right audience and have a meaningful association in a focused manner. Our dedicated efforts in the BPC space and high resonance with informed shoppers, and their appreciation for nuanced offerings will further add value to these brands, helping them scale and reach discerning customers effectively.” said Myntra’s chief business officer Sharon Pais