Hindustan Unilever (HUL) has recently launched the haircare brand Nexxus in India. With this, HUL has not only expanded its portfolio but has also entered the professional beauty space of the country. Read along to know more about the brand.
Recently, Hindustan Unilever brought Nexxus to India. This marks a key step into the prestige and professional beauty space. It also reflects our strategy to pivot towards premium, high-growth brands.
A brand with salon heritage and science
Jheri Redding, a chemist and stylist, created Nexxus in 1979 in New York by . His belief was that with the power of proteins, one could easily revive hair. Today, it is famous for its cutting-edge proteomic science—the study of proteins that make up hair.
Powerful technology for stronger hair
Nexxus products use Trillion Protein Transfusion Technology. This technology infuses trillions of proteins and lipids into the hair cortex. The brand claims that from the first use, hair becomes 11x stronger, shinier, and smoother. Also, the products help with instant repair of visible damage.
Crafted for Indian needs
Modern Indian consumers want luxury with performance. Nexxus offers just that with rich textures, signature fragrances, and salon-quality results. With its salon-grade products, the brand brings a science-meets-sensorial approach to India. Its hero product, the Oil Resurrection Serum, can restore hair to virgin-like quality in just six drops.
India’s hot climate, humidity, and hard water can damage hair. Nexxus ensures that it tackles these conditions with advanced proteomic repair.
Clean beauty promise
Nexxus believes in offering clean beauty that aligns with consumers’ demand for sustainable products. All of its formulas are Sulfate-free, Paraben-free, and 100% safe. The brand supports the global shift towards clean beauty.
From the leadership desk
Harman Dhillon, Executive Director, Beauty & Wellbeing at HUL says, “We’re excited to bring Nexxus to India—a brand that embodies the future of haircare: precise, effective, and powered by science. Nexxus is designed to offer Indian consumers transformative results while indulging them in a luxurious experience.”
