Nykaa has announced Deepika Padukone as its new brand ambassador. The collaboration celebrates self-care and self-expression, values that both Nykaa and Deepika share.
Nykaa believes beauty is for every shade, texture, and style. From the start, it has encouraged people to define beauty in their own way. Over the last decade, Nykaa has grown from an online store to a beauty movement. It now reaches over 45 million consumers across India, offering global brands, homegrown products, expert advice, and engaging shopping experiences. Now, the brand has roped in Deepika Padukone as its new brand ambassador.
Why Deepika fits the role
Deepika Padukone is more than a film star. She is an actor, entrepreneur, and mental health advocate. Just as Nykaa, she has defined beauty on her own terms at all times. From her debut in Om Shanti Om to global appearances at Cannes and the Met Gala, she has set her own standards of beauty. Deepika’s choices show confidence and authenticity. She has always celebrated herself without following society’s rules, making her the perfect match for Nykaa’s philosophy.
Beauty as daily self-care
This partnership highlights that beauty is not just makeup. It is a daily ritual of self-love. A moisturiser before the gym, a swipe of lipstick for brunch, or a gentle skincare routine at night—each act is a way to care for yourself. Nykaa supports these small, meaningful moments.
A message to all women
Nykaa and Deepika share one simple message: choose yourself. Beauty is not about fitting into a mold. It is about feeling comfortable and confident in your own skin. Whether you are buying your first kajal at 17 or exploring retinol at 40, Nykaa is there for you. The brand grows and evolves with every stage of your life.
What to expect
As brand ambassador, Deepika will be part of Nykaa’s major events. This includes the Pink Friday Sale, Nykaaland festival, Best in Beauty Awards, festive campaigns, and more. She represents the brand’s belief that beauty is personal and unique.
From the leadership desk
Anchit Nayar, Executive Director & CEO, Nykaa Beauty, said: “We are proud to welcome Deepika Padukone to the Nykaa family. As a global cultural icon, her authenticity and versatility perfectly complement our vision to lead the transformation of beauty in India and beyond. Deepikaʼs ability to inspire across generations strengthens our mission to build a beauty ecosystem where commerce, culture, and community converge, empowering millions to own their unique journeys. Together, we are committed to making beauty truly borderless, inclusive, accessible, and celebrated by all.ˮFor Deepika, this partnership reflects her personal truth: “Beauty for me has never been about the spotlight alone – it has always been about the everyday rituals and practicing them with consistency. And nobody understands this better than Nykaa. Nykaa understands that beauty isnʼt just for the big occasions but also for the moments in between. Together we are committed to inspire millions to define beauty on their own terms.ˮ
