Brought to life by Tiger Telly—Zoya Akhtar and Reema Kagti’s creative powerhouse for short-format storytelling—Nykaa Wali Shaadi is a heartfelt celebration of beauty, love, and the magic that unfolds when the two unite. This series follows four real brides and brings dream bridal looks to life. The show went live on Jio Cinema on January 31st.
In an Indian wedding, the bride’s beauty isn’t just one part of the celebration—it is the celebration. While her outfit once took centre stage, today, makeup is just as defining. It shapes how she feels and how she’s remembered in the timeless photographs and videos. Picking the perfect makeup artist is as crucial as choosing the ideal lehenga — it’s about trust, vision, and crafting a look that reflects who she is. Nykaa steps in as the ultimate beauty confidante, offering expert guidance, tailored recommendations, and a treasure trove of beauty solutions to ensure every flick of eyeliner and every stroke of highlighter is sheer perfection.
Nykaa Wali Shaadi dives into the beauty journeys of these four brides, exploring traditions, emotions, and the artistry behind every bridal look. From the protective touch of kajal against nazar to the art of moodboarding the perfect look, and the trust shared with makeup artists who bring their vision to life — each moment builds up to the grand bridal reveal. And when she finally steps into her wedding day glow, surrounded by love, the emotions are pure and powerful.
Meet The Brides
Jagriti Rajulu: The Triumph of Resilience
Jagriti’s wedding is a tale of love and survival. Soon after her engagement, she was diagnosed with breast cancer. Even after months of treatment – surgery, chemotherapy, and radiation, she kept her dream of a lively wedding alive. Her story talks about recovery and transformation and celebrates the profound beauty that shines from within.
Seema Priyanka Gowdar: Beauty in Strength
A decorated army officer who dedicated her life to serving the nation. Meet Seema Priyanka Gowdar, who has been from Indo-China border to UN peacekeeping missions in Sudan. While she has lived keeping others first, her story is a celebration of love. It’s time for Seema to embrace her beauty, acknowledge her worth, and celebrate her life story.
Maiti Shahani Kapoor: A Love That Embraces All
Maiti’s wedding beautifully brings together two unique cultures. As her Nepali-Sindhi roots come together with her partner Mushad’s Parsi-Punjabi roots, it’s a reminder to embrace diversity and identity. With Nykaa, she was able to mirror her personal evolution, one that celebrated both tradition and modernity. It truly reminds us that each individual holds unique beauty.
Avantika Chhabria: A Love Manifested
Avantika and Divyam’s journey is a beautiful blend of fate and the power of manifesting love. Their story began in 7th grade, when an unexpected moment ignited a friendship that was always meant to flourish. Over the past 15 years, their connection has grown alongside them—transforming from childhood crushes into a partnership rooted in trust, laughter, and shared dreams.
From The Leadership Desk
Falguni Nayar, Executive Chairperson, MD & CEO of Nykaa
“Weddings are pivotal beauty moments, and at Nykaa, we understand how essential it is for brides to feel confident and radiant on their special day. We have always believed that beauty is personal—it’s about embracing your true self. We’re not just selling products; we’re here to guide, educate, and empower our customers to feel confident in who they are. Whether through our online platforms or in our stores across India, we connect with them on a deeper level, offering expert advice and personalized guidance to help them discover the beauty that’s uniquely theirs.”
Zoya Akhtar
“At Tiger Baby, we endeavour to tell stories that though diverse in format, are equally impactful. Through our collaboration with Nykaa, we got to highlight the glory of Indian weddings through powerful narratives that celebrate women and beauty both inner and outer.”
Reema Kagti
“Partnering with Nykaa on this exciting project allows us to bring authentic narratives of strength and beauty to life. With Tiger Telly, we’re crafting powerful stories in both short and long formats, and we look forward to sharing these heartfelt, empowering journeys with the viewers.”Talking about this Partnership,
Vivek Mohan Sharma, Head – Branded Content & MTV Properties Revenue, JioStar
“We’re constantly challenging the status quo with boundary-pushing collaborations, and Nykaa Wali Shaadi is a perfect example of this approach. This isn’t just another beauty show; it’s a celebration of real brides and their personal stories, crafted with Nykaa’s ethos of personalized, inclusive beauty at its core. Through this partnership we’re driving an emotional connection with audiences creating a moment of real transformation. This collaboration delivers a powerful brand experience, amplifying Nykaa’s presence and impact, while offering our viewers content that resonates on a deeper, more meaningful level.”
