Nykaaland 2.0 dazzled beauty lovers with three days of pop-pinks, retro vibes, and immersive designs, attracting over 25,000 attendees. The event featured live streaming on the Nykaa app, making it accessible to even more fans. Read along to find out how the event unfolded.
Nykaaland 2.0 invited beauty enthusiasts from across India into a three-day wonderland filled with pop-pinks, retro elements, and playful designs. With an impressive turnout of over 25,000 attendees, Nykaaland 2.0 was a true haven for beauty lovers. Fans who couldn’t attend could still catch the highlights live on the Nykaa app. A standout aspect of the festival was the generosity of beauty brands, with 4,00,000 samples distributed to attendees, encouraging exploration of a wide range of products.
A major attraction, The Foundation Hangar, housed over 80 iconic Indian and international brands. This year marked the debut of many international brands like Carolina Herrera, Versace, Jimmy Choo, Laura Mercier, CeraVe, and Moroccanoil. Beauty aficionados enjoyed product sampling, experiential zones, and exclusive shopping opportunities. Nykaaland also underscored its commitment to education with Masterclasses at The Highlighter Zone, where more than 5,000 participants learned from industry experts.
Fashion enthusiasts weren’t left out either, with a dedicated space showcasing sought-after brands like Puma, Footlocker, Revolve, Gajra Gang, KICA, and Cider. Nykaaland 2.0 celebrated beauty and style in ways that excited and engaged every attendee.
Day 1 of Nykaaland 2.0
The first day started with a Masterclass featuring Sofia Tilbury. She teamed up with Bollywood sensation Shanaya Kapoor for her session on a Pillow Talk look.
Nykaa’s Brand Ambassador Janhvi Kapoor attended Nykaaland 2.0, exploring beauty and fashion trends by Nykaa Cosmetics and Nykaa Fashion. Prajakta Koli met fans at the Dot & Key booth to discuss skincare, while former Miss World Manushi Chillar visited the Estée Lauder booth for skincare sessions. Photographer Sasha Jairam joined at the Smashbox booth, capturing moments with popular products. Hairstylist Yianni Tsapatori also made an appearance, contributing to the festival’s activities. Additionally, Tara Sutaria was at the Bobbi Brown booth, exploring latest make-up collections.
As the sun set, festival-goers enjoyed a DJ set by Oaff & Savera, followed by Kayan’s performance. Fitness icon Erika Packard led a Move & Mingle session with Kica, combining beauty with wellness through fitness and mindfulness.
Day 2 at Nykaaland 2.0
The excitement continued on Saturday! Beauty lovers got to witness another day of Masterclasses at The Highlighter. Celebrity make-up artist Patrick Ta shared insights into red-carpet looks. He taught his signature techniques to get the Hollywood-ready looks.
Romero Jennings, M.A.C Cosmetics’ Director of Makeup Artistry, discussed “Global Trends – Now & Next,” covering current and future beauty trends. K-beauty fans attended a session with Shibani Akhtar, Palak Tiwari, Wamiqa Gabbi, and Amorepacific experts, where they discussed K-beauty’s growth, skincare tips, and key products for achieving glass skin.
Hairstylists Yianni Tsapatori and Dafydd Thomas led a Masterclass on the latest hair trends. They showcased techniques with ghd’s cutting-edge tools. They also shared tips for creating personalised, red-carpet-worthy styles while maintaining hair health, inspiring attendees to try the looks themselves.
Social media star Sakshi Shivdasani entertained audiences at The Nykaa Play Show, streaming live on the Nykaa app, with beauty challenges and giveaways. Later, fans joined Varun Sood’s ‘Date Night’ segment by Fien by mCaffeine,. He shared grooming and skincare tips for a great date night.
The mood shifted with ‘Curves, Comedy & Confidence,’ a segment by Nykd by Nykaa featuring comedian Sumukhi Suresh. She shared humorous insights on self-confidence and beauty standards. Later, attendees enjoyed a live performance by Gauriwho, followed by Singaporean rapper Yung Raja, who performed Tamil and English rap. The evening ended with a performance by Jay Sean, who got the audience dancing with hits like ‘Down’ and ‘Ride It.’
Nykaaland 2.0 Day 3
On the final day, Nykaaland 2.0 featured beauty masterclasses and celebrity sessions. Comedian Varun Thakur opened The Nykaa Play Show, sharing funny stories and hosting interactive beauty challenges. Singer-songwriter Anuv Jain performed songs like ‘Baarishein’ and ‘Alag Aasmaan’ during the show, adding a musical touch.
The day concluded with Katrina Kaif at the Kay Beauty Blush Bar, where she interacted with fans and showcased the latest products. Another highlight was ‘Kurious K with Kriti Sanon,’ where she discussed her beauty journey, skincare rituals, and favorite products.
Celebrity makeup artist Mehak Oberoi and Meghna Kaur shared tips for achieving camera-ready looks with Maybelline, focusing on techniques for different skin tones. In a session by Cetaphil, influencers Sakshi Sindwani and dermatologist Dr. Jaishree Sharad discussed skincare routines for healthy skin and natural beauty.
As the afternoon turned to evening, DJ Lynston played an eclectic set that got attendees dancing. Electronic music producer Gurbaxx then took the stage, energizing the crowd and marking a lively end to the three-day celebration.
From The Leadership Desk
Commenting on the success of Nykaaland 2.0, Anchit Nayar, Executive Director and CEO, Nykaa Beauty, said, “Nykaaland 2.0 has redefined what a beauty celebration can be, exceeding our highest expectations with over 25,000 attendees. This extraordinary festival was not just a gathering; it was a powerful convergence of creativity and community that showcased the best of global beauty. We are energized by the overwhelming response and the opportunity to connect brands and consumers in meaningful ways. As we continue to push boundaries, our commitment to elevating the beauty journey for all is stronger than ever. The future of beauty in India is looking brighter than ever!”
Owen Roncon, Chief of Business – Live Events, BookMyShow, said, “At Nykaaland 2.0, we aimed to inspire self-expression and redefine how India engages with beauty. We hope you had a fantastic time learning from top beauty experts while enjoying vibrant music and delicious culinary delights. Nykaaland is more than just a festival; it’s a lively celebration of beauty, lifestyle, and creativity. This collaboration with Nykaa underscores our commitment to delivering exceptional experiences, pushing the limits of traditional live entertainment.”
