NYX Professional Makeup has entered body care for the first time with its Fat Oil Body collection, extending its Fat Oil franchise into oils, lotions, mists, and body treatments aimed at ritual-led beauty consumers.
NYX Professional Makeup has launched the Fat Oil Body collection, marking its first move into body care in the brand’s 27-year history. The launch extends the Fat Oil franchise beyond lip oils and signals a broader expansion of the brand’s artistry portfolio from face to full-body beauty.
The new collection includes glow-focused body oils, hydrating lotions, body butters, body mists, and treatment-led products.
NYX Professional Responding to Full-Body Beauty Rituals
The launch comes as body care continues to see stronger consumer demand. This is especially true among Gen Z shoppers who increasingly treat lotions, oils, and fragrances as their beauty routines.
With this move, NYX is expanding its presence into the body aisle while aligning with the shift toward ritual-based, head-to-toe self-expression. The range is built around ingredients such as avocado oil and vitamin E, combining hydration with sensory formats.
Inside the NYX Professional Fat Oil Body Range
The collection is divided into four fragrance and finish stories:
- Caramelt Mami
Features body oil, body mist, and body butter with caramel and pistachio notes. - Sugar Baddie
Includes body oil, mist, lotion, and body butter with vanilla cookie and whipped cream notes. - Coconut Cutie
Offers body oil, body mist, and a butt sheet mask with coconut and peach notes. - Juicy Boo
Includes body oil and mist built around clementine and mango notes.
The body oils also vary by finish, ranging from transparent and brightening formats to bronze and gold shimmer effects.
From the Leadership Desk
Denee Pearson, Global Brand President:
“NYX Professional Makeup has always been a brand that pushes the boundaries of artistry and self-expression. As beauty evolves, we see that the community is looking for new ways to express their creativity beyond traditional face makeup. The Fat Oil Body collection allows us to deepen the brand’s storytelling among the Gen Z audience. By extending one of our most beloved franchises, we have the opportunity to give our audience new ways to celebrate artistry with texture, fragrance, shine, and self-expression across the entire body. If you NYX, you glow!”
