OLAPLEX Holdings, Inc., the pioneering brand behind bond-building hair care, is embarking on an exciting new chapter rooted in scientific innovation and professional artistry. Known for transforming hair health from the inside out, OLAPLEX has spent the last decade redefining hair repair through its groundbreaking Complete Bond Technology™.
“From day one, OLAPLEX has built bonds and broken barriers,” said Amanda Baldwin, CEO of OLAPLEX. “This new chapter is about living up to the extraordinary innovation that has always defined us. Our products will repair and transform in the most extraordinary of circumstances but it’s their daily power to build foundational hair health and deliver lasting results that makes them truly breakthrough and empowers stylists and customers with the confidence that comes from truly healthy hair.”
A Bold New Identity for a Science-Driven Future
As part of this transformation, OLAPLEX is unveiling a refreshed visual identity that reflects the synergy between science and style. The brand’s digital presence will take on a dynamic new look, emphasising its heritage of innovation, bold approach to hair care, and deep connection with professional stylists.
Since its inception, OLAPLEX has been embraced by the stylist community, reinforcing its commitment to providing science-backed tools that elevate artistry and deliver exceptional results. Going beyond damage repair, OLAPLEX’s science-first approach now focuses on unlocking foundational hair health, allowing professionals to create transformative results while giving consumers the confidence to style without compromise.
“We want those two sides of our brand to come forward in our visual identity. We believe that it’s a true expression of the confidence in our heritage, our bold approach to innovation, and our passion for the creativity of the professional community. It’s a reflection of not only who we’ve always been, but also an introduction to our future.” says Baldwin
“Today’s professionals and consumers are more knowledgeable than ever about hair science,” Baldwin further adds. “By strengthening foundational hair health, we ensure that professional stylists’ work truly shines, delivering more great hair days now and in the future.”
Introducing No.0.5 Scalp Longevity Treatment
Marking this next phase, OLAPLEX introduces No.0.5 Scalp Longevity Treatment — a serum designed to enhance long-term scalp and hair health. This innovation, when used alongside the bestselling No.3 Hair Perfector, exemplifies OLAPLEX’s commitment to science-backed, results-driven hair care.
This new chapter for OLAPLEX and the haircare industry places true hair health at the forefront, ensuring beautifully strong, healthy hair today, tomorrow, and for years to come.
