Paris Hilton has launched her luxury skin care line, Parívie. This follows her long-standing success in fragrances and beauty partnerships. She has co-created the brand with Alexandra Marsh, who has worked with JLo Beauty, Guthy|Renker, and JeNu High Tech Beauty. Read along to learn more.
Parívie is the perfect solution for today’s fast world, full of tech. It offers high-performance, clinically tested formulas. At its core is the inPHinite Youth Technology. This blend of peptides, antioxidants, and probiotic-fermented extracts helps fight fatigue, digital strain, and environmental stress.
The vision behind Parívie
“I know what it’s like to always be on, always moving, always showing up—and I wouldn’t have it any other way. After two years of developing Parívie, I wanted to create something that empowers those moments we take for ourselves—whether it’s five minutes or a full routine. It’s about innovation that works, beauty that gives back, and helping you feel confident, radiant, and unapologetically you.” Hilton said
Debutant products for modern skin:
- That’s Radiant Daily Purifying Cleanser – A gentle BHA gel cleanser that removes dirt and makeup. It also exfoliates and conditions the skin.
- That’s Smooth Skin-Perfecting Elixir – A brightening essence that evens tone and supports hydration.
- That’s Tight Plumping Vitality Serum – A firming serum that smooths lines and adds bounce with inPHinite Youth Technology.
- That’s Quenched Barrier Support Crème – A rich moisturiser with ceramides and hyaluronic acid to strengthen skin.
- That’s Firm Contouring Neck Treatment – A neck cream that tones and tightens in 15 minutes.
- That’s Restored Overnight Repair Crème – A night cream that supports skin recovery and leaves it plump by morning.
Her Journey
“When I was little, my mom taught me how to care for my skin, and it became something really special—our little ritual. I didn’t realise it at the time, but those moments shaped the way I see beauty today. It’s not just about products; it’s about feeling your absolute best.”
She also added, “I’ve spent my life moving between so many roles—activist, entrepreneur, performer, and now, Mom. For years, glam helped me power through, but now, I’m revealing what’s underneath. It’s still Paris—just my most beautiful and confident version yet.”
