On Women’s Day, the spotlight turns to women entrepreneurs in beauty who are reshaping the professional skincare market through performance, persistence, and principle-led leadership. On that note, let’s learn more about the journey of Prachi Bhandari, Co-founder, Aminu.
Solving Long-Term Skin Results
Prachi Bhandari, Co-founder – Aminu, built her brand to solve a core industry gap. “We wanted to fix one core issue. Clients were spending on treatments and products but not seeing long-lasting results. Skin would improve for a short time, then go back to the same problems. Aminu was built to support both salon treatments and home care so results last longer.”
Over time, the brand realised that salons needed a product and treatment line that help retain clients and grow business, not just be a supplier.
Breaking the Premium Homegrown Barrier
As a woman entrepreneur in India, Bhandari believes that acceptance came through outcomes. “Salons and clinics took time to accept a ‘premium’ homegrown brand, but once they saw consistent outcomes, acceptance followed naturally.”
She experienced similar reactions from investors and manufacturing partners alike. However, she reiterates, “The focus has always been on product performance, business fundamentals, and results.”
Leading Through Standards, Not Noise
For Bhandari, she let her vision speak for itself. “I did not try to ‘assert’ leadership in the traditional sense. I built authority through standards. Clear product thinking, clinical discipline, and zero tolerance for shortcuts.”
Which is why, at Aminu, you’ll find women leading across departments. From formulation, education, and market execution. “This is not just for representation; these women are decision makers.”
Resilience Before Recognition
Reflecting on early challenges, she says, “In 2020, we were trying to source advanced ingredients that were not being used in India, and we were not even live in the market yet. This required months of persistence,” she admits. That phase taught her that resilience is not just about surviving pressure but about staying committed to the vision and standard you want to build. “Even when there is no external validation, commitment and consistency is what matters,” she says.
Beauty standards today are all about healthy, stable skin. Not perfection. Which is why, her guiding principle remains clear: “If it helps salons improve results, retain clients, and increase retail, we continue. If it does not add real value, we stop.”
This Women’s Day, her journey reflects how women entrepreneurs in beauty are building brands that prioritise performance, professionalism, and long-term impact, setting new benchmarks for the next generation of founders.
