Redken has onboarded international singer Sabrina Carpenter as their first-ever Global Ambassador. Read along to know more about the partnership.
Sabrina Carpenter, the singer and actress known for her recent chart-topping hits “Espresso” and “Please Please Please,” has teamed up with Redken. As she signs up as their first-ever global ambassador, it’s also her first-ever haircare partnership. Sabrina has long been a fan of the professional haircare brand, crediting her signature blonde hair to Redken’s popular Shades EQ gloss. Her hairstylist, Scott King, and colourist, Laurie Heaps, both use Redken products to achieve her standout look. They have also joined the brand’s professional talent team.
This exciting collaboration comes just as Sabrina’s career hits new heights with her second album‘Short n’ Sweet’ debuting at #1. Also, she has an upcoming sold-out tour. Redken is also an official partner for her 29-city US tour.
Sabrina will be the face of L’Oréal-owned Redken’s Acidic Bonding Concentrate collection. The first campaign for which launched on September 19th. The campaign is directed by Jacob Bixenman and photographed by Cass Bird. Fans can catch Sabrina in Redken ads across TV, social media, and more.
What Sabrina Has To say
“Beauty and especially my hair is a big part of my identity. I’ve always dreamed of partnering with a hair brand and waited to find the right partner. It’s been the secret to keeping my hair looking its best and I can’t wait to share what we’ve been working on together.” further says Carpenter.
Words From The Leadership Desk
“Summer may be coming to an end, but things are just heating up for us. We are thrilled to welcome pop culture phenomenon Sabrina Carpenter to our Redken family. She’s been dominating all global music charts over the past several months, and we simply can’t stop singing along to her latest singles. Of course, we can’t talk about Sabrina without mentioning her iconic hair. From social media to the streets of New York and everywhere in between, everyone is obsessing over her bangs, her blonde and her blowout. This is our biggest partnership to date, and we couldn’t be more excited. Sabrina’s unapologetic attitude, endless ambition and magnetic energy perfectly align with our core brand values. We can’t wait to reveal our first campaign. This is a true collaboration, highlighting Sabrina’s unique aesthetic and Redken’s professional legacy. Trust me when I tell you to watch out for a big bang!” says Severine Breton, Redken Brand President.
