Leading global hair brand Schwarzkopf Professional appoints Mira Rajput Kapoor as their first ever hair Muse in India.
Widely known for her grace and elegance, Mira Rajput Kapoor is appointed as first evenr hair muse in India by Schwarzkopf Professional. Mira who embodies the brand’s ethos and values of being innovative, empowering and ever-evolving, will represent and advocate a key brand milestone as the brand launches a powerful campaign that brings forth its global legacy of transforming, reinventing and elevating hair.
The latest campaign of the brand stands for its mission to explore limitless hair possibilities by showcasing a world with infinite possibilities, a world of difference and without limitations where you can keep innovating and elevating by seizing every opportunity. Kick-starting their association, the brand has roped in its Hair Muse Mira Rajput Kapoor for an unconventional and fun campaign film that showcases the essence of the brand using the sound of the brand as a key identity driver.
Speaking about the collaboration Mira Rajpur Kapoor shares, “I feel excited and honored to be the first-ever Hair Muse representing Schwarzkopf Professional in India! My confidence and belief in the brand, as a customer, has only grown over the years. And it now feels surreal to be representing the brand on a national level”.
Elaborating further on this association, Mr. Kartik Kaushik, Country Head – Henkel Consumer Brands, India and South Asia Export Markets says, Today, we are delighted to embark upon a new chapter in our brand journey with a stellar collaboration with Mira Rajput Kapoor as Schwarzkopf Professional’s Hair Muse. This association will help us continue in adding more consumers to the brand and demonstrate our supremacy in the Professional Hair Market in India”.
Shedding more insights on the latest campaign, Shama Dala, Head of Marketing – Henkel Beauty Care India stated, “ Our latest campaign asserts our legacy and prowess with respect to the art of hairdressing in a trendsetting digital-first articulation. Mira is a key voice in beauty and fashion among urban audiences and netizens; she perfectly resonates with Schwarzkopf Professional’s values of Authenticity, Confidence and Empowerment.”
Schwarzkopf Professional’s is elated about this association and hope to continue taking the brand to new heights.