The Kline Salon Hair Care 2022 conducted the India Market Analysis and Opportunities. The results showed Schwarzkopf Professional to be one of the fastest-growing brands in the country. The brand secured the No. 2 position in the Haircare Category. Read below to know more about it.
India is a rapidly growing market for luxury goods. The market is presenting a golden opportunity window and Schwarzkopf Professional is making the most of it. The brand caters to a strong demand for premium and specialised haircare products and services across colour, care, styling and texture.
Global Haircare Brand Schwarzkopf Professional, recently recorded the fastest growth in the haircare category in the country as per the Kline Salon Hair Care 2022: India Market Analysis and Opportunities. The brand rose from its number three position and surged ahead to secure the second position in the haircare category.
MILESTONE MOMENT
Earlier at number three, the brand recently surged ahead to secure the second position in the category. The jump in growth comes from a sustained and consistent growth path over five years. This growth also led to the highest 5-year CAGR, thus establishing Schwarzkopf Professional’s leadership among the top hair care brands.
Schwarzkopf Professional recorded strong growth, outperforming the other players in the market; Capturing a 29% share in the styling category. The brand’s sustained growth translated to gaining +100bps in share value. It recorded an overall growth of 65% as Schwarzkopf Professional grew 1.5 times faster than the market. The success was spurred by the premium colour, haircare segment and cutting-edge innovations in styling and texture. The brand achieved sustained growth in haircare, confirming its strong presence in the country.
HAIRCARE EXPERTS TALK
Commenting on the figures, Shama Dalal, Head of Marketing, Henkel Consumer Brands India, said “2022 was a remarkable year for us in terms of performance. Our investments in innovation, technology, robust marketing initiatives and commitment to serving our consumers are paying off as we scale our market position. Creating desirable products backed by agility in operations, technology and point of sales, we at Schwarzkopf Professional have a steadfast vision and mission to be a growth leader in the market.”
Srinivasan Subramani, National Sales Manager, Henkel Consumer Brands India also spoke about the growth. He said “It gives us immense pride to see Schwarzkopf Professional consistently rank among the top brands in the country. We’ve worked diligently to formulate and deliver top-tier products that cater to the unique needs of our diverse customer base. This recognition is a testament to our unwavering commitment to quality, innovation, and customer satisfaction. We aim to be at the forefront of the market, setting new benchmarks and raising the bar for the industry. With the continued trust and support of our loyal customers, we’re determined to expand our presence even further and make our products more accessible to everyone. We’re not just improving haircare; we’re transforming it. We will continue to innovate, push boundaries, and set new standards in the industry”
