Schwarzkopf has launched a new brand campaign, “Chapters of Change.” The campaign features Global Brand Ambassador, Actress, Producer and Entrepreneur, Sofia Vergara and Global Colour Ambassador and celebrity hairstylist Chris Appleton.
“Chapters of Change” celebrates how hair colour can reflect life’s most powerful moments. It’s about colour empowering people to embrace self-expression, confidence, and reclaiming their identity — one transformation at a time. The campaign rolls out across TV, social media, influencer content, and strategic brand partnerships. It’s part of Schwarzkopf’s effort to grow in the U.S. and connect emotionally with more people.
Sofia and Chris share their own stories in this campaign. Chris Appleton brings his expertise to the campaign, representing salon professionals. Known for creating bold red carpet looks, he shares his journey of helping influential women feel confident and empowered. His tool? Transformative hair colour moments. On the other hand, as Schwarzkopf’s Global Brand Ambassador, Sofia Vergara embodies transformation. Using her own hair journey, she shows that every stage of life offers a chance to reinvent yourself.
Real stories, real impact
Alongside Sofia and Chris, Schwarzkopf’s “Chapters of Change” campaign features real women navigating key life moments. From reinventing themselves after heartbreak, embracing motherhood, or stepping into a new decade with style. Each story unfolds through empowering hair transformations, made possible with Schwarzkopf’s trusted at-home and salon hair colour solutions.
With trusted products for both at-home and salon use, Schwarzkopf empowers everyone to write their own “Chapter of Change.” Because hair isn’t just hair — it’s a reflection of who you are and who you’re becoming.
From the leadership desk
“Artist and muse—Chris and Sofia shine individually and together, embodying the transformative power of hair and its ability to help us step confidently into the next chapter. Their constant drive to evolve and keep people inspired makes them the perfect partners to reflect how hair colour moves with us through every chapter of life.” said Teresa Cordova, Head of Schwarzkopf Masterbrand U.S.
“Hair colour is the ultimate form of self-expression—it’s the first thing people notice and it says everything without you having to say a word. For me, colour is wearable art. Whether I’m going platinum blonde for a mood shift or helping a client channel a whole new energy, it’s always about transformation and owning your moment. I love encouraging people to take risks with colour—it should be fun, bold, and empowering. That’s why I’ve trusted Schwarzkopf for years. Their colour delivers great results, which gives me total confidence whether I’m taking someone dramatically lighter, deeper, or somewhere in between.” said Chris Appleton.
