Sephora, the global beauty retailer, has launched its first-ever global documentary, Beauty & Belonging. Directed by renowned filmmaker Anastasia Mikova, Sephora’s first global film explores the purpose of beauty, embracing diversity and authenticity.
The 37-minute documentary captures stories from across the globe, featuring conversations with over 75 Sephora employees and renowned beauty brand founders. The film delves into how individuals define beauty for themselves and celebrates unique experiences from various cultures.
The film includes testimonials from celebrated beauty founders such as Christine Chang and Sarah Lee of Glow Recipe, Danessa Myricks of Danessa Myricks Beauty, Mario Dedivanovic of Makeup by Mario, Mathilde Thomas of Caudalie, and Akash and Nikita Mehta of Fable & Mane. These voices add depth to the film’s exploration of beauty’s transformative power.
Sephora’s purpose shines through the film: “Championing a world of inspiration and inclusion where everyone can celebrate their beauty.” The film reaffirms Sephora’s commitment to uplifting diverse voices and fostering a sense of belonging in its global community.
The film goes beyond the surface to explore meaningful questions. What does beauty mean when applying makeup for the first time? How can we embrace authenticity in a society driven by external validation? These stories highlight the importance of diversity and inclusion in the beauty industry.
The film was shot over six months. It was filmed in eight countries: Brazil, Canada, China, France, Poland, Thailand, the UK, and the US. The project combines studio settings with real-life environments, showcasing beauty through authentic stories and cultural perspectives.
A Message of Community and Inclusion
Guillaume Motte, Chief Executive Officer at Sephora, shared his pride in the project. He says, “I am very proud of this project, which is a first for Sephora. We gave a blank page to Anastasia Mikova to talk about Sephora in her own way. Her vision and values strongly resonate with ours”.
“The movie shows how beauty to change lives, and the power of belonging to a caring community. I would like to deeply thank our colleagues who accepted to share their unique story: they are the heart and soul of Sephora. I am also thankful for the trust that inspiring brand founders put in Sephora to be a window into their unique creative vision and help them grow.”
