Nykaa names Sharvari its new Brand Icon. In the new role, she will shape trends, lead campaigns, and inspire India’s evolving beauty narrative, on and off screen. As her role will be visible across various platforms and experiences, read along to know more about it.
Nykaa introduces Bollywood’s rising star Sharvari as its newest Brand Icon. Known for her effortless charm, trend-setting style, and growing influence among Gen Z and millennials, Sharvari perfectly captures the spirit of modern beauty. Her presence marks a bold step in Nykaa’s journey to connect with a new generation of beauty enthusiasts.
By uniting global icons and beloved Indian names under one roof, Nykaa has become the go-to destination for beauty that is inclusive, expressive, and constantly evolving. With Sharvari now part of this movement, the platform reaffirms its belief that beauty can empower, inspire, and unite across cultures and borders.
More than just a face
Sharvari’s role goes beyond campaigns and covers. She is now a jury member for the prestigious Nykaa Best in Beauty (NBIB) Awards 2025. She joins a league of industry experts in recognising excellence in beauty. Her involvement cements her growing influence in shaping beauty trends and conversations in India.
The audience will see her fronting major campaigns like Hot Pink Sale. She will also be starring in Nykaa Play, Nykaaland, and New at Nykaa. Sharvari will use her voice to champion confidence, creativity, and self-expression, creating moments that inspire every beauty lover..
From the leadership desk
Anchit Nayar, Executive Director and CEO, Nykaa Beauty:
“Sharvari’s authenticity and growing influence make her a powerful voice for the modern Nykaa consumer – someone who seeks meaning, inspiration, and individuality in their beauty journey. At Nykaa, we are constantly evolving with our audience, and Sharvari mirrors this evolution. She doesn’t just endorse beauty, she lives it in a way that is honest and expressive. We are proud to welcome her into the Nykaa family as we continue to lead with purpose and connect more deeply with the youth of India.”
Sharvari expressed her excitement about joining Nykaa:
“I am delighted to come onboard as the Brand Icon for Nykaa. For me, Nykaa has always been a go-to platform because it brings together my favourite brands across countries under one roof and at my fingertips. So being part of the family feels like a natural extension of my own beauty journey, and I’m excited to share my experiences with others. For me, beauty is about self-expression and empowerment, and I’m proud to be part of a brand that champions those values.”
