Japanese skincare brand Shiseido is growing in the Indian market. They recently named their first Indian brand ambassador, Tamannaah Bhatia. Following that news, Shiseido has inaugurated its first standalone boutique store in Mumbai. The store boasts cutting-edge visualiser technology. Here’s more about the launch and the store that’s a must-visit.
Shiseido, the Japanese skincare brand reached a significant milestone in India with the launch of a standalone boutique. Baccarose, the esteemed India partner of the globally renowned Japanese beauty brand, SHISEIDO, announced the grand opening. They also said the brand is ushering in a new era of personalized skin care experiences. The store is equipped with cutting-edge Skin Visualiser technology.
THE BIG LAUNCH
Tamannaah Bhatia, the first-ever brand ambassador in India inaugurated the boutique. She represents the brand’s skincare range. Ms Nicole Tan, President & CEO SHISEIDO Asia Pacific also attended the launch. Also in attendance were Mr Nicolas Baudonnet, Vice President Fragrance and Cosmetics division, SHISEIDO Asia Pacific and Ms Kadambari Lakhani, Director, Baccarose Perfumes & Beauty Products Pvt. Ltd.
The launch took place on 18th October 2023 at Inobrit Mall, Malad where the boutique is located. Baccarose, as the exclusive partner of SHISEIDO in India, plays a key role in bringing this iconic Japanese brand closer to Indian consumers. The opening of the standalone boutique store at Inorbit Malad is a testament to SHISEIDO’s commitment to providing high-quality beauty products and personalized services to beauty enthusiasts in India.
EXPERTS SPEAK
“We are excited to introduce SHISEIDO’s world-class beauty products to the vibrant and diverse market in India,” said Mr.Nicolas Baudonnet, Vice President, Fragrance and Cosmetics division, SHISEIDO Asia Pacific.
“We are thrilled to witness the unveiling of SHISEIDO’s first standalone boutique store in India. This marks a momentous occasion not only for SHISEIDO but also for Baccarose as we continue our dedicated efforts to introduce premium international beauty brands to the Indian market,” said Kadambari Lakhani, Director, Baccarose Perfumes & Beauty Products Pvt. Ltd.
CUTTING EDGE TECHNOLOGY
The new SHISEIDO boutique offers an immersive and luxurious shopping experience. Customers can explore SHISEIDO’s extensive range of skincare and makeup products. The store features trained beauty consultants who provide personalized consultations, enabling customers to discover products tailored to their individual needs and preferences.
SHISEIDO boutique also boasts the presence of its innovative Skin Visualizer. It is a touch-free device that instantly measures and visualizes the current condition of beauty circulation. Inspired by SHISEIDO’s focus on increasing the vitality of every person’s skin, regardless of age, sex, ethnicity, or skin type. Post which provides personalized beauty advice. The device helps bring beauty out from the skin’s foundation, rather than merely solving problems on the surface. It is a no-contact device that provides quality solutions without compromising safety.
BEAUTY PLAYGROUND
The new 400 sq ft boutique store boasts a modern and elegant design. Customers can expect personalized consultations from beauty experts, enabling them to discover products tailored to their specific skin type, concerns, and preferences. SHISEIDO’s knowledgeable staff will be on hand to offer expert advice and demonstrate the latest beauty trends.
SHISEIDO’s unique approach to beauty, blending tradition and innovation, provides enhanced clinically efficacious skincare solutions. It resonates perfectly with the Indian consumer. The boutique offers a unique experience of the exquisite world of Japanese beauty.
