From August 1 to September 15, SSBeauty and Shoppers Stop bring ShowStoppers’25. It’s a 45-day luxury beauty festival with celebrity glamour, immersive brand experiences, masterclasses, and exclusive offers from India’s most coveted beauty brands.
SSBeauty and Shoppers Stop are ready to dazzle beauty enthusiasts with the most glamorous edition yet of their annual beauty extravaganza. The ShowStoppers’25 is back, running from August 1 to September 15 across stores and online. This 45-day festival aims to offer a line-up of India’s leading luxury beauty brands, exclusive activations, and irresistible offers, transforming beauty lovers into true showstoppers.
Immersive experiences and exclusive offers
The highlight of the festival is an interactive in-store pop-up at Inorbit Mall, Malad (Mumbai). The pop-up will offer immersive brand zones that encourage self-expression and redefines how India experiences beauty. Guests can indulge in:
- Makeover marathons
- Expert-led masterclasses
- Skincare consultations
- Gamified experiences
- Personalised beauty consultations
- Fragrance discovery sessions
- Try-on experiences
Beauty lovers can also enjoy special offers from prestigious brands such as Lancôme fragrances, Giordano Fragrances, Shiseido, LOVETC, Joyology Beauty, Clarins, Yves Saint Laurent, Armani fragrances, NARS, and more.
Vaani Kapoor as the face of ShowStoppers’25
Adding a touch of Bollywood glamour, Vaani Kapoor stars in the festival’s campaign video. She brings her modern elegance and fearless individuality. Her presence brings bold new energy to this year’s theme. It celebrates personal expression, high-octane glamour, and the confidence of feeling like a showstopper in your own skin.
From the leadership desk
Mr. Biju Kassim, CEO of Beauty at Shoppers Stop expressed his delight. He said, “We’re delighted to return with ShowStoppers’25, our biggest beauty IP of the year. Featuring Vaani Kapoor as the face of this campaign brings glamour and elegance, perfectly aligning with our celebration of individuality and self‑expression. With #ShowStoppers’25, we’re presenting the beauty festival that will keep you spotlight‑ready, reaffirming our commitment to beauty in all its forms. We believe this initiative will resonate with every beauty enthusiast, inspiring them to explore, develop, and celebrate their unique identities.”
