Casmara, the renowned Spanish dermo-cosmetic brand known for its professional skincare solutions, in collaboration with Esskay Beauty Resources, India’s leading salon growth experts, successfully hosted the inaugural edition of Skinomics 2025 on July 17 & 18 in Gurugram.
Casmara, in collaboration with Esskay Beauty Resources, recently hosted the first edition of Skinomics 2025. The two-day immersive salon conclave revolved around a focused theme, ‘The Business of High-Return Facials’. It welcomed top salon owners, skincare entrepreneurs, and industry specialists from over 250 cities across India. The event offered tangible strategies to help salons boost recurring revenues, strengthen their pricing power, and build enduring client loyalty through premium skin services.
Insightful conversations with industry leaders
A key highlight of the event was a panel discussion moderated by Ankit Virmani and Subham Virmani, Directors of Esskay Beauty Resources. The panel featured stalwarts, including:
- Mr. Samir Srivastav, CEO, Looks Salon
- Mrs. Neeru Radhakrishnan, Founder, Play Salon
- Mr. Pankaj Kila, Founder & Director, Head Turners Salon
- Ms. Kenza Bourezgui, International Business Manager – MENA & Asia, Casmara
The discussion addressed pressing challenges faced by the salon industry. This includes topics ranging from declining footfalls and stagnant retail sales to hesitancy around high-value treatments. Panellists shared solutions rooted in consumer behaviour, service design, and product positioning.
Indian launch of Casmara’s global bestsellers
Skinomics 2025 also marked the much-anticipated Indian debut of Casmara’s international bestselling skincare innovations. These included:
- Golden Age Agueda’s Secret (Retail Range)
- Retinol PROAGE (Professional & Retail)
- Q10 Rescue Range with Smart Q10 GPS Technology and Cosmetic Radiofrequency
The launch showcased the brand’s commitment to bringing science-backed, high-performance solutions to Indian salons and skincare professionals.
Setting a new benchmark for the salon industry
The event’s robust participation, insightful sessions, and strong networking outcomes created a powerful platform for knowledge exchange and strategic alignment. With Skinomics 2025, Casmara and Esskay Beauty Resources have laid the foundation for a new movement. One that’s aimed at uplifting the Indian salon industry through education and business transformation.
From the leadership desk
Ankit Virmani, Director of Esskay Beauty Resources
“Our vision for Skinomics is to create a collaborative knowledge-sharing platform where salon professionals can openly address both opportunities and challenges in the skincare segment. By bringing together global expertise and delivering practical strategies, we’re equipping salons to drive stronger returns and develop enduring client relationships. The launch of Skinomics also marks our 23-year journey and underscores our dedication to introducing world-class innovation to Indian beauty businesses.”
Kenza Bourezgui, Export Area Manager at Casmara Spain
“India, with its incredible diversity in complexions and beauty goals, is a constant source of inspiration for Casmara. That is precisely why we are excited to launch our new collection, featuring effective formulations that empower individuals to feel confident in their skin. Our partnership with Esskay Beauty has enabled us to connect deeply with the market and ensure our flagship products reach those who seek the best in skincare.”
Subham Virmani, Director of Esskay Beauty Resources
“At Esskay Beauty, our commitment has always been to champion the growth journey of Indian salons. Together with Casmara, we are bringing industry-leading skincare that delivers visible results and elevates client satisfaction. These new launches reflect a new era of expectations and quality in professional beauty, and we are proud to help raise the bar for excellence across the industry.”
