Streax Professional’s 6th MEGA SHOW in Mumbai unveiled the EVOQUE Collection and new Skin portfolio, uniting salon professionals nationwide for a day of creativity, education, innovation, and inspiration in hair and beauty.
Streax Professional brought back the 6th edition of MEGA SHOW at The Lalit, Mumbai. Building on the response from past editions, this year’s event featured two major announcements: the debut of the brand’s EVOQUE Collection and the introduction of its exclusive professional Skin portfolio. Furthermore, this year, Professional Beauty Hairdressers Journal was the official trade publication partner for the event.
A day of experiences for salon professionals
The one-day showcase brought together salon experts, stylists, and industry leaders from across the nation. It offered an immersive experience filled with creativity, education, and networking. Attendees explored cutting-edge techniques, global hair fashion inspirations, and advanced colour, cut, and styling innovations through live demonstrations and interactive sessions.
EVOQUE Collection
The highlight of the evening was the unveiling of EVOQUE, a name born from the blend of “Evoke” and “Vogue.” This collection celebrates quiet confidence, nostalgic retro vibes, and contemporary sophistication. Featuring eight fashion-forward looks such as Mocha Mirage, Auburn Shag, and Violet Fringe, and more. EVOQUE reflects Streax Professional’s mastery in hair colour technology, brought to life with Argan Secrets and Huemagic techniques.
Speaking about the collection with PBHJ, Rochelle Chhabra, Head at Streax Professional describes it as nostalgic, timeless and glamorous. She says, “As a brand, Streax Professional always comes up with collections which are very fashion forward and glamorous and at the same time, very easy to execute for the salon partners. EVOQUE again is one such effort wherein we have created eight looks with simple techniques.”
Priyanka Puri, Senior Vice President, HRIPL, further adds, “Our entire collection is all about reviving the old looks but curating it in a much more modern and contemporary way, which is attuned to Indian skin tones and hair colour palettes. There are eight looks which we have launched. However, the technique which we have used is for the benefit of salon professionals. The biggest problem has been that when you tell a client a particular colour number, they will go and buy it and do it at home. Ultimately, the salon loses out. What we did this time with EVOQUE is all about mixing the colours. Each look is unique to an artist. The idea is to pass the technique to stylists so that they can create unique personalised looks and every time the client comes back to them for the same.”
The new skincare range for salons
Marking a significant brand expansion, Streax Professional also introduced its professional skin care portfolio, designed to elevate salon service menus. The launch lineup includes:
- Anti-Ageing Facial Kit
- Skin De-tan Mask
- Skin Brightening Facial Kit
These treatments address diverse client needs. They offer high-performance, targeted skincare solutions to complement the brand’s hair services and create a complete beauty experience.
The grand finale
The event concluded with a grand finale ramp walk, led by brand ambassador Vaani Kapoor. She effortlessly showcased the EVOQUE looks on the runway. Vaani Kapoor expressed her thoughts, saying, “Being part of Streax Professional’s MEGA SHOW 2025 was an absolute joy. The EVOQUE Collection celebrates style, confidence, and individuality. I truly admire how Streax Professional brings the best of global trends to India while empowering salon professionals and inspiring people to feel their most beautiful and confident selves.”
From the leadership desk
Rochelle Chhabra comments on the brand’s focus on education. She says: “Education remains the foundation of our brand and is in our DNA, and the MEGA SHOW stands as our flagship platform for equipping the salon community with advanced training and global trend insights, carefully adapted to suit the Indian market. It’s more than a showcase—it’s an immersive experience where creativity, skill, and innovation come together under one roof. Building on the success of distinguished collections such as Marigold, Mercurial, Kaleidoscope, and Spectrum, EVOQUE reaffirms the brand’s leadership and innovation in the realm of professional space, while inspiring stylists to push boundaries and reimagine what’s possible for their consumers.”Priyanka Puri, Senior Vice President, HRIPL adds, “At Streax Professional, we are committed to translating global hair fashion into styles that truly resonate with Indian hair, skin tones, and lifestyles. With the launch of our new Streax Evoque Collection alongside our Skin portfolio, we continue to bring the world’s most exciting trends into a uniquely Indian context — grounded in our deep understanding of local hair textures and beauty aspirations. Each collection is crafted not only to inspire creativity in our salon partners but to empower every client to look and feel like the best version of themselves. By fusing international innovation with our expertise in Indian beauty, we aim to keep our professional community ahead of the curve, setting new benchmarks for style, skill, and self-expression.”
