2024 was a year of stunning makeup trends that catered to every preference. The beauty world saw everything from radiant blushes and statement lips to the ever-popular skin-first approach. With countless makeup looks making their mark, a few went viral and truly defined the year. As we wrap up 2024, Vidhi Arya from Professional Beauty India takes you through some makeup trends of 2024 that truly ruled the beauty world.
If you are a makeup enthusiast or an artist who loves to discover new looks and try out everything that’s trending, this read can hit you with nostalgia as we go through all the makeup trends that made it big during the year 2024. Let’s explore a few.
Good Skin But With Skinmalism
The year 2024 was all about a skin-first approach. Realising the ethereal importance of good skin, this year, everyone vowed to take good care of their natural beauty. Skin that glows from within sports makeup with an unmatched grace. This year people realised that good skin is not equal to a 10-step skincare routine. Social media kept reinforcing the importance of finding minimal yet effective products for skin that looks and feels healthy.
Glass Skin Makeup
Riding on the sentiment that prioritises healthy-looking skin, glass skin makeup was huge. We all love our K-dramas, right? And, the actors’ glass skin? So much more! Dewy and flawless complexion, making the backbone of glass skin makeup, was a huge hit. The idea is to use minimal makeup on well-hydrated skin. You can start by using a good moisturiser and top it up with a dewy, light-weight foundation. Add a subtle blush and highlighter, preferably cream ones and voila! Your glass skin look is ready.
Picture Credits: Instagram | Kareena Kapoor Khan
Bold and Berry Lips
Bold lips were one of the biggest makeup trends of 2024. Colours like cherry red, wine, and bold browns were all the rage at red carpet-events and on social media. We saw some pair it up with light makeup for a balanced and sophisticated look. And, others paired it with a sharp winged eyeliner for a classic glamourous look. Whatever may be your pick, bold lips can help you make a powerful statement.
Picture Credits: Instagram | Kriti Sanon
Blush Blindness
Blush blindness is a beauty trend that took over social media in 2024. A trend where more is definitely more! This playful look features an all-over flush, with blush sweeping across cheeks, temples, nose, and even eyelids, creating a dewy, sun-kissed vibe. Popularised by influencers and celebs, like Sabrina Carpenter’s viral rosy glow, it’s got everyone asking — how much blush is too much?
Picture Credits: Instagram | Hailey Bieber
Metallic Makeup
Everyone cherished the comeback of Y2K makeup in 2024. Nostalgia-laden, shimmer-infused, and full of metallics, this makeup trend took us back to some famous looks of Britney Spears back in the day! Be it metallic eyeshadow, an iridescent highlighter or metallic lipstick, 2024 allowed us to experiment with metallics in all their glory. Metallics truly shone bright this year!
Picture Credits: Instagram | Ananya Pandey
Glossy Lips
Another Y2K trend that made a comeback and gained momentum super quickly was glossy lips. We were in an age where everyone swore by mattes and creamy textures were nearly sidelined. At such a time the rampant return of glossy lips felt like a warm hug from our past selves. Be it in movies, on red carpets, or people in a grocery store, glossy lips are everywhere. Also, if you take our word for it, they are here to stay.
Picture Credits: Instagram | Anne Hathway
Winged Liners
While a classic makeup element like a winged liner can never be out of vogue, this year it was everywhere. People either went uber-easy with their eyes or sported stunning winged liners. In all colours, varied shapes, and even winged at the inner corner, we saw a vast variety of this trend – and all were swoon-worthy.
Picture Credits: Instagram | Selena Gomez
Blue Eyes
Hailey Bieber was the flagbearer of blue elements in eye makeup this year. This trend quickly picked up pace on social media and how! From icy blue eyeshadows to light blue liners, and bold blue mascaras, all of it is totally worth trying. If you haven’t been able to jump on the bandwagon yet, the upcoming party season is the perfect reason to try it out.
Picture Credits: Instagram | Hailey Bieber
Quiet Luxury Makeup
Quiet luxury makeup is all about understated elegance and effortless sophistication. Think soft, neutral tones, flawless skin, and just a hint of glow that whispers “polished” without trying too hard. This trend celebrates quality over quantity. It focuses on enhancing your natural beauty with minimal yet luxurious products. It’s perfect for those who believe less is more and chic is timeless.
Picture Credits: Instagram | Anne Hathway
Gender Inclusive Makeup
Gender-inclusive makeup is redefining beauty by breaking boundaries and celebrating self-expression for everyone. It’s not about labels; it’s about creativity, confidence, and being unapologetically yourself. In a world where beauty knows no gender, inclusive makeup was one of the biggest makeup trends of 2024 and it is here to embrace individuality and empower every face.
