Tira and Maybelline New York launch Talk Beauty To Me. It’s a beauty-first content series with three episodes featuring the budding star, Suhana Khan. The content explores her favourite products, everyday looks, as well as personal tips. Here’s more about the series
Tira, the beauty platform from Reliance Retail, has teamed up with Maybelline New York. Together, they have launched an exciting new content series titled ‘Talk Beauty To Me’. The three-episode series features actor and brand ambassador Suhana Khan. The series delves into all aspects of beauty, personal style, and self-expression.
What’s it all about
Talk Beauty to Me aims to offer Gen Z a beauty-forward, shoppable experience across Tira’s digital platforms. In this series, self-expression, confidence, and Suhana’s signature charm take centre stage.
Timed with Suhana’s birthday, this three-part series offers a fresh and intimate glimpse into her beauty world. From her everyday makeup must-haves to her favourite Maybelline products, each episode reveals Suhana’s go-to tips, honest beauty philosophies, and how she expresses her individuality through makeup.
The format and the tone
The format is personal, conversational, and curated to resonate with a younger audience who view beauty as more than a routine. It’s for those who view beauty as an extension of their personality. With Maybelline powering every look, and Tira providing easy access to all featured products, Talk Beauty To Me is a shoppable, inspiring beauty experience.
Where to watch
The series is being rolled out across Tira’s entire digital ecosystem, including the Tira app, website, YouTube channel, Tira Tube (its editorial arm), and social media platforms. It’s a celebration of personal beauty choices and modern femininity, brought to life through a voice young India relates to.
With Talk Beauty To Me, Tira and Maybelline offer not just a campaign, but a beauty destination where personality meets product and confidence gets a glow-up.
