Silky, smooth, straight hair has long been synonymous with salon treatments and heat styling — until now. TRESemmé redefines shiny sleek hair with its latest Silk Press haircare range. It’s a heatless straightening regimen that delivers professional-grade sleekness from the comfort of your home.
This revolutionary 4-step hair care system is designed to give you flawlessly straight, frizz-free hair without heat or harsh chemicals!
The 4-Step Regimen for Heat-Free, Salon-Style Straight Hair
Step 1
A rich, creamy pre-wash ampoule that enhances hair alignment for seamless straightness from root to tip.
Step 2
A gentle, sulfate-free shampoo that eliminates frizz and dryness without stripping natural moisture.
Step 3
A deeply nourishing mask that hydrates, refines rough texture, and boosts shine.
Step 4
A lightweight finishing serum that smooths, polishes, and seals in long-lasting sleekness.
Together, these four power-packed products create ultra-smooth, perfectly aligned straight hair that lasts up to 100 hours—without a single pass of a flat iron.
Inspired by Silk Press, Backed by Science
The range draws inspiration from the transformative silk press trend. This cutting-edge range is powered by Amino Press [20] technology. This advanced formula works from within, pressing amino proteins deep into the hair shaft to restore uniformity and mend cuticles. It results in progressively smoother, shinier, and more manageable hair with every use.
With TRESemmé’s Silk Press Range, sleek, straight, salon-quality hair is no longer just a dream — it’s an effortless reality.
From The Leadership Desk
Sairam Subramanian, Vice President, Hair Care, Unilever shared his views about the launch of Silk Press Haircare Range. He said, “At TRESemmé, we focus on delivering cutting-edge innovations to our consumers in the comfort of their homes. The Silk Press Range embodies this dedication. Formulated with Amino Press [20] technology, it provides an ‘at home’ hair regime to achieve professional-grade sleek, straight & smooth hair. This range is ideal for those looking for sleek straight hair with no heat & minimum effort, taking everyday hair care to a new professional standard”
