Bringing about a groundbreaking innovation to the hair styling industry, TRESemmé, a haircare brand introduced a Hairstyle Try-on Tool at the Lakme Fashion Week – 2024. The brand leverages the power of augmented reality to allow consumers to try new hairstyles in the comforts of their homes. All with a single click.
TRESemmé recently launched a new AR-enabled Try-On Tool at the Lakme Fashion Week – 2024. The attendees of the fashion week got the opportunity to try the immersive technology firsthand at the show.
In a world where technology and innovation overlap hairstyling, TRESemmé has brought about a whole new experiential tool. With the power of AR, this tool brings the experience of trying new hairstyles in a salon to the consumer’s homes. With one click, this tool allows people to try new hairstyles without stepping out.
Through coming-of-age AR tech, the new tool by TRESemmé allows users to visually try on various hairstyles. Thereby, being able to discover what suits them best. Exclusively available on tresemme.in, the AR Style Try-On allows users to indulge in an immersive salon-at-home experience. It allows them to explore an array of hairstyles that are specific to their individual needs. The tool further allows them to understand the products required to complete the looks.
Experience the New TRESemmé Tool at Home
Bringing together the ease of online consultation and knowledge of salon professions, this tool helps the users to tread on a path of self-expression and discovery. One can achieve all of this by following these simple steps:
- Log onto tresemme.in
- Choose your hair type and styling behaviour
- Click and upload a selfie
- View different hairstyles to get the look along with the products best suited for that hairstyle
Through advanced algorithms and expertise, the tool factors into consideration such as hair texture, and colour. It further uses the data to recommend a style that will best suit the user and their aspirations. The tool revolutionises the way users interact with hairstyling and hair care. As well as it brings a whole new level of enhancement to the consumer experience.
From the Leadership Desk
Commenting on the AR Style Try-On Launch, Harman Dhillon, Executive Director-Designate, Beauty & Wellbeing, HUL “We are thrilled to introduce the TRESemmé AR Style Try-On tool which represents a significant milestone in our ongoing commitment to innovation and consumer empowerment. By harnessing the power of AR technology, we aim to democratise access to professional hairstyling expertise, ignite inspiration to experiment with styling and end looks whilst bringing the salon experience directly to consumers’ fingertips”
