Skincare brand, Dot & Key has onboarded its first-ever brand ambassador. The budding Bollywood star, Shanaya Kapoor has joined forces with the brand and is its new face.
Kolkata-based beauty startup, Dot & Key Skincare is well-known for its innovative and fruit-forward skincare solutions. The brand has recently announced that it has onboarded Shanaya Kapoor as its first brand ambassador. The move is a significant milestone in the brand’s journey as well as in Shanaya’s budding career. Further, Shanaya, with her fresh energy and inclination towards wellness, upholds the brand ethos — a commitment to effective skincare rooted in potent actives.
With Shanaya’s oozing novelty and excitement, the collaboration brings together her star power and the fruit-forward approach of the brand. This partnership is a union of elegance, innovation, as well as efficacy. Furthermore, it resonated deeply with the brand’s target consumer base – the young millennials of the nation. With Kapoor as the face of the brand, Dot & Key also strengthens its position as a trailblazer in skin care.
Expressing her zeal towards the collaboration, Shanaya says, “I am super excited to become the face of Dot & Key Skincare. Dot & Key’s products have seamlessly integrated into my daily skincare routine. As someone who has always incorporated homemade fruit treatments into my skincare regime, Dot & Key’s fruit-infused products have made my routine hassle-free and effective. I can’t wait to share my skincare experience with all.”
Dot & Key was launched in 2018 by founders Suyash Saraf and Anisha Saraf. Their vision was to provide the key solutions to the missing dots in the skincare routine. Suyash Saraf expressed his enthusiasm, stating, “We are extremely happy to welcome Shanaya Kapoor to the Dot & Key Skincare family. Her energetic personality coupled with her true passion for skincare and fruit-based beauty perfectly syncs with our brand ethos.”
