The salon professional haircare brand, iluvia recently celebrated the National Hairstylist Appreciation Day. The brand honoured the stylists and hairdressers from over 200 salons in India. With the pan-India initiative, the brand aimed to recognise the hairstylists as influential figures and emphasise their important role in the salon industry.
Owned by parent company Renaura Wellness Pvt. Ltd., iluvia is a new-age, self-care brand. With robust R&D, product differentiation, and innovation, the brand has pioneered professional solutions to address the gaps in the market. Iluvia offers tailor-made and performance-driven products in over 2500 salons in India. Furthermore, with a strong expansion plan in place, the brand is steadfast in challenging the status quo of the industry.
iluvia recognises that in the present age, professional hair salons have an impact that’s beyond simply hairstyling. For the modern-age consumer, a salon visit is a transformative and empowering experience. It truly allows them to express their personalities and also, boosts their confidence, all owing to expert styling. Consequently, in such times, hairdressers are influential figures who shape trends and redefine standards with their impeccable expertise and creativity.
On April 25, on the occasion of National Hairstylist Appreciation Day, iluvia embarked on a country-wide initiative. The aim was to acknowledge the noteworthy contributions of hair gurus towards this craft and also the industry. Iluvia took the initiative to honour hairstylists across more than 200 salons, appreciating their dedication, expertise, as well as service.
Speaking on the occasion, Nishant Gupta, Co-founder of iluvia, said “Hair stylists and hairdressers are our biggest influencers in the salon industry. Their commitment towards pushing boundaries to achieve excellence in their craft and customer service is something, we as a brand, would like to honour. The occasion of National Hairstylist Appreciation Day has presented us with this opportunity, one which we would like to continue. As hairstylists, their ongoing contributions not only transform appearances but also uplift spirits and inspire confidence. Our objective is to continue enabling these dedicated individuals, acknowledging their invaluable impact in the world of professional hair care.”
The initiative was a testament to iluvia’s belief in acknowledging the community’s pivotal role in pushing boundaries and constantly innovating trends and techniques to adapt to the evolving customer landscape. This philosophy also aligns with iluvia’s dedication to creating performance-driven and customized products, showcasing a steadfast commitment to excellence in all their pursuits.
