The beauty brand e.l.f. cosmetics has recently launched its new product, the Power Grip Primer. The gel-based primer is enriched with niacinamide, ensuring that as it holds the makeup for long, the skin remains nourished. Read along to know more about it.
e.l.f. Cosmetics has unveiled its latest sensation: the Power Grip Face Primer enriched with 4% Niacinamide. With a tagline, “Grip. Glow. Gone Viral,” this primer promises to revolutionise makeup routines with its blend of gripping power and skin-loving ingredients.
Crafted with the modern makeup enthusiast in mind, this gel-based primer boasts a unique sticky texture designed to lock in the makeup for long-lasting wear. But what sets it apart is the addition of 4% Niacinamide, a powerhouse skincare ingredient renowned for its ability to even out skin tone and brighten the complexion.
Ideal for all skin types, the Power Grip Primer offers a seamless application experience. Furthermore, its translucent gel formula effortlessly melts into the skin, leaving behind a radiant, dewy finish that enhances the natural beauty of the complexion. Whether the aim is a subtle everyday look or a glamorous evening ensemble, this primer can serve as the perfect canvas for flawless makeup application.
Beyond its cosmetic benefits, the inclusion of Niacinamide adds a layer of skincare goodness to this primer. Not only does it help to prime makeup, but it also works tirelessly to nourish and improve the overall health of the skin.
Like all e.l.f. Cosmetics products, this primer is also 100% vegan and cruelty-free. That makes it a guilt-free addition to anyone’s beauty arsenal.
Since its establishment in 2004, e.l.f. Cosmetics has been dedicated to bringing top-notch beauty products within reach of every individual. It caters to individual’s needs for eye-catching makeup for eyes, lips, and face. The brand further takes pride in its commitment to being entirely vegan and cruelty-free.
