As Pierre Ravan traverses different paths that take him across the globe, Kanishka Ramchandani interacts with him to better understand his approach to wellness.
Pierre Ravan dons many hats – DJ, producer, yoga teacher, high-end fashion collaborator and heartfelt meditation trainer. He recently added ‘perfumer’ to this list and with it completed the circle of holistic approach to life.
Music, fashion, wellness, lifestyle – you are an integral part of many industries. How do you balance your various endeavours?
Each one is a complete journey by itself, but all the journeys are linked to each other as one wholesome journey and each element plays an important part in my mission and message.
How important is holistic wellness for you? How do you integrate it into your lifestyle?
Everything comes from our Inner being and manifests outside, and life is all about integrating our inner and outer lives. That’s why we say inner beauty will surely manifest the outer beauty and that’s the role of ETERNAL JOURNEY.
What role does yoga play in your daily routine?
Firstly it is important to understand what yoga really means. It’s the union of the self and through this union, we can connect with our higher self and source of existence, which is my inspiration in life, which guides me in all my creative aspects.
What inspired you to create a perfume?
I have been in the industry for the past three decades and felt it’s time to bring a new vision and a concept to it, and to create deep storytelling and become a trendsetter.
Tell us more about the perfumes you have created.
The Eternal Journey brand is more than a luxury Maison de Parfum. It is the essence of a way of life, the elixir of a philosophy. While inspired by principles of luxury, entertainment, wellness and well-being, Eternal Journey embraces modernity and celebrates life with passion. Our fragrances are carefully crafted to let you experience a balanced day.
What are your plans with regards to the perfume line?
We have created a timeless gender-fluid line – each perfume has the potential to become a classic in the future and every new collection has the ability to create a balance of inner and outer lives.
What is the philosophy of your brand and how do you intend to convey this to the world?
Balance and unity are at the core of one’s Eternal Journey. Awake your senses and begin your own Eternal Journey by experiencing balance of body, heart and soul, and unity amongst them. It is the path to express your inner self and reveal your inner beauty. Eternal Journey is a philosophy and a way of life. It is a journey to achieve the best version of ourselves.
How do you perceive the Indian beauty and lifestyle market?
India was always a place close to my Heart, and it’s a market that is growing very fast with more open-mindedness and awareness amongst consumers, and I feel it’s time to introduce brands that are beyond the existing commercial qualities.
Where do you see yourself five years hence?
In this world, it’s difficult to say even when we will be a year from now, but for sure, we will be part of the future of this niche industry, where we will give to our consumers the whole 360-degree experience, evolving towards spiritual values of purity and simplicity – the future of luxury.
What advice would you like to give to budding entrepreneurs and artists?
To always FOLLOW YOUR HEART!
Rapid fire questions
1. Your favourite fashion icon: Paco Rabanne
2. Your favourite perfume: H2 Harmony by Eternal Journey
3. Which perfume ingredient defines you the best: Ambroxan
4. Yoga for you is: Everything when bringing the spiritual side of it and not just the Asanas
5. Music for you is: The direct picture of our beloved
6. If you had to choose between music and yoga, it would be: Both as they cannot separated
7. What’s the best part of being a multi-faceted professional: Best part is to have a wide level of consciousness
8. What’s the one thing you would like to change in the world around you: Bring more unity amongst all races, cultures, nationalities and religions
9. What does beauty mean to you: Inner purity and simplicity
10. If you had to play one song for the rest of your life, which one would it be: Divine Energy by Pierre Ravan ft Nusrat Fateh Ali Khan
