Kylie Cosmetics has partnered with House of Beauty and has finally launched its iconic beauty brand in India, exclusively at Sephora.
Kylie Cosmetics, the renowned beauty brand founded by Kylie Jenner, has announced its debut in India. The move marks a significant milestone in the brand’s global expansion. The brand has partnered with House of Beauty to mark its arrival in India. Indian beauty enthusiasts have been long awaiting the arrival of Kylie Cosmetics to the country. Commencing April 25, 2024, Kylie Cosmetics will be exclusively available in 25 Sephora stores nationwide as well as on the online portal. This partnership signifies the brand’s first collaboration with an Indian omnichannel expert like House of Beauty.
House of Beauty is a modern, specialised beauty enterprise in India. The brand has brought forth a curated selection of international beauty labels to cater to the contemporary Indian consumer. It boasts extensive proficiency in brand development, exceptional service delivery, and also aspirational distribution through omnichannel operations. House of Beauty represents a growing array of premium brands, all aligning successfully with global brand strategies.
Since its inception in 2015 with the introduction of Kylie Lip Kits, Kylie Jenner, backed by global beauty powerhouse Coty, has continuously expanded her beauty empire worldwide. The brand has reached over 50 countries so far and continues to expand further. Its vast offerings include eye makeup, complexion products, lip care, and also skincare. The brand products are crafted with clean formulations and vegan ingredients. The products deliver trendy, high-quality, high-pigment, and high-performance results.
Kylie Jenner, the founder of Kylie Cosmetics, expressed her excitement about the Indian launch. She states, “I am thrilled to introduce Kylie Cosmetics in India. I established Kylie Cosmetics to offer my fans access to the makeup products that I personally adore, and I cannot wait to share my collection with all my supporters in India.”
The launch collection in India features the Matte and Velvet Lip Kits, along with recent must-have releases such as Precision Pout Lip Liner, Power Plush Longwear Foundation, Kylash Volume Mascara, Power Plush Longwear Concealer, and Tinted Butter Balm.
