Voir, a Canadian hair care brand, exclusively collaboration with India-based online marketplace Cossouq.
The Canadian haircare brand, Voir, has partnered with Cossouq to access the domestic market. Cossouq is an all-inclusive beauty marketplace, and it has officially announced its exclusive partnership with Voir Haircare. The collaboration leverages Voir Haircare’s innovative products in alliance with Cossouq’s vision to deliver world-class products for consumers pan-India.
Additionally, the Voir Haircare line combines thoughtful ingredients with artistic inspiration. The inspiration is drawn from Canada’s constantly shifting seasonal landscapes, which is akin to India’s. Furthermore, Cossouq, the one-stop shop for beauty and wellness products, has now become India’s only reseller of Voir Haircare. This is because as its brand vision aligns with that of the marketplace.
Speaking about the exclusive contract, Meet Jatakia, Director of Branding & Marketing at Cossouq, said, “At Cossouq, we are persistently looking at the world for businesses that will attract consumer adoration for their values, innovation, and efficiency. The growing awareness among the Indian audience has paved the way for a plethora of contemporary hair care products. Voir Haircare, as a cruelty-free vegan brand, recognises the acute demand for hair-nourishing products in the Indian market. Our aim with this partnership is to meet the needs of modern and trendsetting clientele who prefer internationally recognised cosmetics along with home-grown brands.”
Elaborating further, Amandeep Randhawa, Vice President of Global Sales, Voir Haircare, said, “The forthcoming beauty industry and cultural diversity of India make it an appealing destination for international businesses. According to Statista’s forecast for 2023, the beauty and personal care industry in India would rise by 3.86 per cent each year with a 143 per cent growth in volume, year on year. Cossouq was our best pick, as its brand vision aligns well with our global expansion plans.”
The brand’s vegan products coupled with Cossouq’s expertise in the Indian market will give it the initial boost, he added. “This will further help tailor its target group’s preferences for hair care experience.”
