Moroccanoil has launched its first-ever fine fragrance, L’Originale Eau de Parfum. Eagerly awaited and highly anticipated by long-time brand fans worldwide, this fragrance captures the essence of a luxuriant escape.
Moroccanoil has introduced its first fine fragrance L’Originale. It blends sweet florals, velvet woods, and spicy amber. As exotic, wild, and imposing as the windswept cliffs that inspired it, L’Originale is a powerful invitation to embark on a journey, explore the unknown, and also discover the unforgettable.
To mark this iconic launch, Moroccanoil has signed on American actress, Adria Arjona, as the muse of the advertising campaign. A striking natural beauty who grew up immersing herself in new cultures through travel, Arjona, brings her unique blend of elegance, authenticity, adventurous spirit, and global appeal to the brand. The stunning visuals, shot in Puglia, Italy by renowned photographer Mikael Jansson transport viewers on a journey to explore pockets of paradise that hold the secrets of the Mediterranean.
The Notes
Moroccanoil L’Originale Eau de Parfum starts with an invigorating mix of soft citrus and sweet violet, peppered with delicate notes of blooming camellia. As the fragrance develops, fresh muguet, velvet woods, and a hint of vanilla invite wearers further into a memorable fragrance journey. Rounding out the subtle yet unforgettable signature scent is white sandalwood, ethereal musk, and a kiss of spicy amber for an enticing, impactful finish.
The fragrance comes packed in a sleek, crystal-clear glass bottle, featuring a gentle curvature, golden amber hue, and regal turquoise cap (a Moroccanoil signature). Moroccanoil has thoughtfully shaped as well as designed the bottle to embody timeless elegance.
From The Leadership Desk
Moroccanoil Co-founder, Carmen Tal says, “After years of customers asking for us to develop an Eau de Parfum featuring our iconic scent, we are thrilled to finally share the brand’s expansion into the fine fragrance category. This innovation was sparked by listening to our biggest, most fervent fans around the globe through word of mouth and on social media. Imagine our excitement once we learned Adria Arjona was among these brand fans! So partnering with her was a no-brainer—a natural progression when we were developing the campaign for the fragrance. She radiates a goddess-like energy and has an empowered confidence, and that has always been a cornerstone of the Moroccanoil brand and community.”
