Wella Professionals, the no.1 salon colour brand in the world launched a revolutionary new hair colour for the Indian market. Wella Company is one of the world’s leading beauty companies comprising iconic brands like – Wella Professionals, Sebastian Professional, System Professional, weDo Professional, Clairol, OPI, Nioxin and ghd. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders. In lieu of that, let’s find out more about Wella’s recent, exciting product launch.
Wella Professionals revealed a New Era in Hair Colour at the exclusive launch event for Koleston Perfect Me+ at the prestigious Jio World Convention Center in Mumbai. Wella Global Ambassador James Earnshaw, graced the event by his presence.
The event witnessed the unveiling of the globally acclaimed hair colour product. Esteemed Wella Ambassadors Natasha Naegamwala, Elton Steve Vessoaker, Nikhil Sharma, Nandini D’Rozario, Placid Braganza, and Rohan Patel also attended the event.
Key Features At The Event
The event highlighted the features of the revolutionary Koleston Perfect Me+ Colour. It combines a Metal Purifier and the ME+ Technology and delivers superior hair bond protection. In addition, it also prevents damage caused by metals during the hair colouring process and reduces the need for any pre-treatments. It is free from allergens like PPD PTD.
Furthermore, this groundbreaking innovation ensures even colour performance, true-to-tone results and 100% grey coverage. It offers one of the largest portfolios comprising over 100 shades to choose from.
Pravesh Saha, General Manager, South Asia, Wella Company said, “At Wella Professionals, we are dedicated to enhancing the craft of hairdressing in India by introducing the latest international trends and innovations. We are thrilled to introduce Koleston Perfect Me+ to our esteemed customers and hairdressers community. This product represents a significant leap forward in hair colour technology.”
About the technology, James Earnshaw said, “The introduction of Koleston Perfect Me+ marks a pivotal moment for the hair colour industry in India. Its innovative formula and diverse range of shades set a new standard. In addition, it ensures our customers from India experience excellence in colour like never before. I can attest to its superior quality and exceptional performance which will revolutionise the hair colour industry in India.”
The event was an immersive experience overall. Furthermore, the audience also enjoyed looks created by James Earnshaw, Wella India Ambassadors, Nitin Manchanda and Gaurav Gupta.
