Luxury has a new address in India! Yves Saint Laurent (YSL) Beauty has officially opened the doors to its first two flagship boutiques in the country, located at Select Citywalk Mall in New Delhi and Phoenix Mall of Asia in Bengaluru.
The stores boast the edgy sophistication that defines YSL Beauty. The boutiques are designed to be more than just shopping destinations; they are experiences. With sleek marble interiors, shimmering gold accents, and dramatic black flooring reminiscent of a catwalk, the spaces exude modern glamour. The layout puts makeup front and centre, inviting customers to explore a vibrant palette of products. This includes everything from the iconic All Hours Foundation to the viral Loveshine Lipstick and the daring Libre fragrance.
Every design detail enhances the customer journey, creating an eye-catching, Instagram-worthy environment that reflects YSL’s fearless aesthetic.
Tailor-Made Beauty Experiences
What truly sets these boutiques apart is their personalised approach to beauty. The stores offer YSL’s exclusive ‘Look Sur Mesure’ makeup services, where customers can indulge in a tailor-made consultation to achieve bold lips, mesmerising eyes, or sculpted perfection.
With a team of highly trained makeup artists and passionate beauty experts, people can discover YSL’s signature edge and artistry.
Adding a special touch is the ‘Make it Yours’ personalisation service, allowing customers to engrave their products and opt for couture-style gift wrapping.
Beauty Meets Sustainability
Yves Saint Laurent Beauty isn’t just about looking good; it’s about doing good too. In line with its commitment to sustainability, the boutiques incorporate eco-conscious materials and energy-efficient lighting.
Additionally, customers can purchase refills for bestselling fragrances like Libre and MYSLF, reducing waste and allowing the bottles to become timeless accessories. This initiative reinforces YSL’s dedication to minimising its environmental footprint while maintaining its iconic luxury
Events, Trends, and Expertise
The boutiques are set to be hubs of activity, with a year-round calendar of stylish events. From workshops on the latest beauty trends to exclusive product launches, attendees will have the chance to immerse themselves in Yves Saint Laurent Beauty’s artistry and expertise.
From the Leadership Desk
Shreshta Jana, General Manager of L’Oréal Luxe India, aptly sums up the significance of this launch. She says:
“Opening YSL Beauty Exclusive Boutiques in Delhi and Bengaluru marks an exciting new chapter for us in India. YSL Beauty represents more than just beauty—it embodies confidence, boldness, and making a statement. These boutiques are a space where our customers can express themselves with style and fearlessness.”
