Selena Gomez brainstormed for two years and launched Rare Beauty in 2019 with a mission very close to her heart. After four years of waiting, Gomez has announced that the brand is now reaching India.
There’s good news on the table for makeup enthusiasts! Even more so for makeup enthusiasts who happen to be Selena Gomez fans. Rare Beauty is finally coming to India. Recently, singer Selena Gomez took to Instagram to announce the launch of her beauty brand in India.
As the Instagram post shares, Rare Beauty will be launched in India on June 15. The brand will be available at Sephora – both in stores and online. Sephora in India is exclusively available on nnnow.com. This will allow the consumers the freedom to try before they buy or order from the comfort of their homes.
The History: Rare Beauty
The makeup brand is a well-known beauty brand founded in 2019 by Selena Gomez, a globally recognised actor-singer. The entry of Selena’s brand in the beauty market was set apart by its understanding of inclusivity and well-being.
The brand has a meaningful history centred around authenticity and purpose. Gomez was driven by her desire to promote mental health awareness and create an inclusive beauty community. After careful planning and collaboration for two years, Rare Beauty became a reality, reflecting Gomez’s story and experiences. The brand offers a wide range of makeup products that encourage individuals to embrace their unique selves. It also motivates people to start important conversations about mental well-being.
The Vision: Rare Beauty and Selena Gomez
If you see the website of Rare Beauty, you’ll see that the brand mission reads, “We are on a mission to help everyone celebrate their individuality by redefining what beautiful means. We want to promote self-acceptance and give people the tools they need to feel less alone in the world.”
When it comes to Rare Beauty, Selena believes, “I think Rare Beauty can be more than a beauty brand—it can make an impact. I want us all to stop comparing ourselves to each other and just start embracing our own uniqueness.”
With Rare Beauty, she aspired to create a line of cosmetics that bridges the divide between the realms of beauty and mental well-being, as she recognised the significant absence of such products in the makeup industry. Rare Beauty’s message also comes from a personal space in Selena’s life. Having struggled with mental health issues for a long time, she decided it is something that needs attention globally. Her advocacy for mental health awareness has created an unwavering and devoted global fan base. It also strikes a chord with the brand’s core target customer, forging an intimate connection.
How Rare Beauty ensurs its promise of mental well-being
Rare Beauty has seamlessly integrated their commitment to mental well-being into all aspects of their brand. The brand tackles the stigma surrounding mental health through thought-provoking conversations and awareness campaigns on various platforms. Their product packaging also reinforces positivity, featuring uplifting messages and affirmations. A percentage of all sales from the brand also goes towards institutions related to mental health.
In 2020, the brand launched weekly virtual chats, providing a safe space for the community to discuss mental health. Building on this, it also hosted Rare Beauty Mental Health Summit with around 50,000 individuals participating virtually. Additionally, it also launched the “Your Words Matter” education campaign. Through these comprehensive initiatives, the brand demonstrates its unwavering dedication to destigmatizing mental health and making a positive impact.
What The Brand Has To Offer: Beauty Line
The brand offers a range of beauty products that cater to the needs and preferences of its customers. The brand’s product lineup includes a variety of makeup essentials such as foundation, concealer, blush, and eyeshadow, designed to enhance natural beauty.
Rare Beauty lays emphasis on inclusivity. It offers a wide range of shades to accommodate different skin tones. Additionally, the brand provides high-quality makeup tools and brushes to facilitate seamless application. By offering a comprehensive selection of beauty products, the inclusive brand aims to empower individuals to accept themselves. It also encourages them to express themselves authentically and confidently.
