Wella Company is one of the world’s leading beauty companies, with a global presence. They have been innovators in the hair and nail industry. Wella delivers sustainable growth along with innovation. This has led to the brand being one of the most trusted in the salon industry. Subsequently, the brand has been named the No. 1 salon colour by the haircare industry professionals. Here are more details about this huge achievement.
Wella professionals are dedicated to continuous innovation. Additionally, the brand meets the two-pronged demands of beauty professionals and consumers across the world. This builds an infallible trust in the haircare industry. Through these efforts, the brand has achieved the well-deserved title of No. 1 Salon Colour in the world. This comes from the reports of Kline data, solidifying the brand’s position as the industry leader.
WELLA PROFESSIONALS – A LEGACY
Wella has been delivering professional hair colour innovations for over a century. This enables hairdressers’ creativity, boosting their careers. The brand’s portfolio of hair colour products both permanent to semi-permanent is designed to consistently push boundaries; thus creating a dynamic and diverse palette for salon professionals to work with. The brand’s extensive range of salon colour solutions ranges from the iconic Koleston Perfect to the transformative Blondor and Blondorplex services. It helps the stylists create radical, bold makeovers meeting the client’s diverse requirements.
The achievement stems from Wella’s unwavering dedication to innovation, high-standard quality, and a commitment to helping salon professionals. Additionally, their range of salon colours has also helped clients achieve striking hair colour transformations consistently.
WORLD’S NO. 1 SALON COLOUR BRAND*
Deep knowledge and understanding of the hair market across the world highlights Wella’s journey to becoming No. 1 Salon Colour Brand. The company’s commitment to sustainability has been instrumental in receiving this accolade.
Wella makes an effort to reduce the carbon footprint. The tubes of Wella Professionals’ salon colour product lines are recyclable and made of 100% recycled aluminium. This avoids the usage of over 700 tons of virgin aluminium per year.
LEADERSHIP QUOTES
Mr Pravesh Saha, General Manager, South Asia, Wella Company spoke on this momentous occasion. He said, “We are extremely proud to have become the World’s No.1 Salon Color Brand*. This achievement is a testimony to our consistent and unwavering professionals-first approach.”
He continued, “Wella Professionals, our flagship salon colour brand, caters to the most creative of artists and also to the first-time colourists providing them with the perfect tools to shine and bring joy to their clients every single day across the world. This incredible accomplishment, therefore, belongs to our entire #WellaFamily. We will continue to elevate the art of hairdressing in the times to come.”
**Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair colouring products category published by Kline
