Mark Hayes, International Creative Director, Vidal Sassoon Academy, conducted a captivating look-and-learn presentation focusing on innovative craftsmanship and pure technique at Salon International 2023. Professional Beauty India, get you the insight into this amazing masterclass.
The highly anticipated Sassoon Masterclass at Salon International brought together hairdressing enthusiasts and professionals from around the world.
Hayes set the stage for an extraordinary journey, saying, “In so many ways, this year feels like such an exciting time for the brand, and with our new House of Sassoon London location, the team is in the mood to be more inspirational than ever. Join us on our journey for a new evolution of the brand.”
The Masterclass was all about breathing life into the discipline, methodology, and creativity that have propelled the Vidal Sassoon Academy to the forefront of hair education for the past six decades. Members of the International Colour and Creative Teams demonstrated individual looks. These looks showed how to create modern, desirable, and mood-setting hair. As Mark Hayes puts it, “Of course, we are always inspired by our heritage, and that will find its way into our new ideas, in cool and perhaps unexpected ways.”
The masterclass showcased the brand’s visionary work and the technical expertise of the Sassoon Creative Team to Salon International’s global audience. Through innovative and inspiring presentations, the hairdressing powerhouse continues to push boundaries and produce looks that resonate with a diverse audience.
Starting with a long look, Mark created a style inspired by Celine. Recognising that in today’s salon age, people seek interesting long hair. As he worked his magic with the scissors, Mark shared his remarkable 46-year journey with Sassoon. He offered invaluable advice and lessons on how to achieve success. He emphasised the importance of proactivity, stressing, “The only place where success comes before work is in the dictionary.”
Mark also discussed the concept of “a haircut with value,” underlining that it’s all about suitability and understanding the individual. Technique, in his view, is the secret sauce that makes the hair appear effortlessly beautiful. He encouraged listening with ears, eyes, and heart during consultations, emphasising that communication is the key to a successful outcome.
Reviewing the brand’s collections and techniques, Mark highlighted their adaptability to various hair lengths and textures. He also touched on the importance of synergistic collaboration and the never-ending quest for knowledge. He even shared his own journey of going back to school to learn photography.
Mark was then joined on stage by Silvia Salerno and Daniel McCourt. Silvia captivated the audience with her 20s-inspired Louise Brooks look. Meanwhile Daniel presented a fusion of grungy, layered, Kurt Cobain-inspired hair. Paired with a punky twist and a blend of peach and pink tones.
Mark’s inspiration showcased Silvia’s reverse layering technique, demonstrating how it controls the shape of the hair and creates internal texture. The iconic Mouche haircut also played a role in shaping their creations. Fur was the inspiration behind the colour techniques. With classic silhouettes, techniques, and values expertly blended with a contemporary, hyper-individualised approach, the show exemplified what makes Sassoon truly special.
