Two years ago, Deepika Padukone forayed into the world of beauty and launched her brand 82 E. Over the two years, the brand has gained immense popularity for its composition and packaging. At the same time, Padukone has also received backlash for the prices of 82 E products. Finally, the B’Town star has revealed her say on the pricing. Read along to know more.
With 82 E, Deepika Padukone has garnered several applause and praise. However, as every coin comes with two sides, there has also been some criticism. The same has been centred around the prices of 82 E products. The product range for 82 E products starts at around Rs 1200. The most expensive products cost Rs 2,700 for a 50 ml moisturiser or Rs 2,400 or a 15 ml eyecream. This range has raised several doubts in the minds of the consumers.
Deepika Padukone’s Response
Recently, in an interview with CNBC-TV 18, Padukone spoke about these doubts. The actor said, “If I am selling you a Rs 2,500 product, then rest assured I am also using it everyday.” When it comes to ensuring 82 E offers nothing but the best, Padukone said that she is always the first to try everything that 82 E makes, even before it goes for clinical testing. She calls herself the “guinea pig” at 82 E.
Further, Padukone added, “I am absolutely the first one in the system to try out anything even before it goes into clinical trials or dermatological trials. I try them first. I try them for at least a week if not more. Sometimes it goes on for a couple of months depending on what my feedback is and then when I give a green signal is when it goes into clinical trials.”
She also added comments about the trolling and criticism often received by celebrities. Padukone said, “And, as far as celebrity brands or celebrities in general getting backlash or getting trolled, it’s a part of what we do. And, I think as long as you put your head down and you keep going, as long as you are true and honest to what you do, I think you will always move ahead of the tide.”
82 E Philosophy and 82 E products
82 E is based on the philosophy of combining time-tested holistic practices with the latest in innovation. They aim to help consumers commit to nourishing their mind, body and spirit with self-care rituals that work.
Padukone also spoke about how the brand survived despite it all. She said, “The way we have been able to do that is be consistent and true to who we are. That’s how we have been able to grow a successful brand in the past one year and we will continue to do that.”
Courtesy Link: https://indianexpress.com/article/entertainment/bollywood/deepika-padukone-backlash-on-pricing-at-her-skincare-company-im-using-the-rs-2500-products-9040720/
