In an era where beauty and sustainability converge, 3TENX leads the haircare segment in the salon industry with its advanced formulations.
Founded by Megha and Aankith Arora, 3TenX is committed to delivering exceptional results. They do so while caring for both the planet and the body. At a recently held launch party in Delhi, 3TENX made its grand debut. The event, themed ‘LOVE at First WASH,’ brought together influencers, stylists, hairdressers and salon partners. The venue featured photo elements showcasing the benefits of the Caviar Infusion, HydraReviva and UltimateRevitalize ranges by 3TenX. Attendees experienced the products firsthand at a vanity station. The products highlighted the brand’s promise that customers will love their hair from the first wash.
Utilising natural ingredients, the brand crafts haircare formulations that are effective as well as environmentally friendly. Furthermore, these products, crafted in Italy and imported from the US, represent a perfect blend of nature and innovation, setting a new standard in haircare.
Showstopping beauty
The event featured special guests, including Jasmine Bhasin, a well-known Indian TV actress, who shared her enthusiasm for the new product range. International hair artist Marios Neofytou, making his first visit to India, conducted an exclusive session for top hairstylists, demonstrating how to create stunning hair looks with 3TENX products.
Aankith Arora, Founder and CEO, 3TENX, stated, “With over 20 years of experience working with brands like OLAPLEX and KEVIN.MURPHY, we wanted to combine the best of what we’ve learned into 3TENX. It’s truly love at first wash and every wash thereafter. 3TENX is not just a brand but a movement.”
The brand has a unique approach to haircare, which combines natural ingredients with advanced formulations. It appeals to consumers seeking effective as well as sustainable haircare solutions.
Megha Arora, Co-Founder and Director, 3TENX, further added, “In a world where hair care often compromises either effectiveness or safety, we created 3TENX to combine both seamlessly. The name signifies our commitment to excellence, aiming to provide hair care solutions with three times the efficacy and ten benefits.”
The mega launch was supported by partners including Cleopatra Salon and Hair Café by Daraksha for makeup, Silky Bindra for female design, KENA for male design, Suhana Jewels for jewellery, and SIMBA, The Glenwalk, MOOZ Sparkle and JIMMY’s for liquor.
