Beauty brand Mila Beauté and quick commerce platform Zepto have teamed up to ensure you get your beauty essentials in just 10 minutes!
The new partnership between Mila Beauté and Zepto will bring an exceptional level of convenience to your beauty regime. With this, Zepto will be delivering Mila’s high-performance beauty essentials to your doorstep in under 10 minutes.
With a consumer base of nearly half a million, Mila Beauté aims to rapidly expand its presence pan-India. Aiming for a Rs 100 crore revenue in the next 12 months, the brand is all set to create a robust online presence to meet the growing demand for high-quality makeup.
With the festive season around the corner, the partnership will help the customers gain access to their favourite Mila Beauté products from the comfort of their homes, making the festivities a lot better and brighter.
Zepto will offer a range of products across all major makeup categories, such as face, lip, and eye. Users will also be able to order essentials, such as makeup fixers, primers, concealers, face compacts, lipsticks, and liners from the platform.
Through this partnership, Mila Beauté also plans to utilise the extensive network of Zepto to introduce its new products. This will help customers to stay up-to-date with the latest beauty trends. It will also help them discover the innovative offerings from the brand.
From the Leadership Desk
Saahil Nayar, Co-founder and MD of Mila Beauté, said, “By leveraging Zepto’s fast and efficient delivery network, we intend to fulfill our customers’ last-minute makeup requirements. This collaboration aligns perfectly with our vision of expanding our reach and meeting the beauty needs of enthusiasts across the nation.
“As we roll out this partnership nationwide, we are committed to leveraging consumer insights for strategic product placement, ensuring Mila Beauté products are accessible in urban and rural areas. Currently, our sales distribution is 80% offline and 20% online, but we aim to shift this balance to 60% offline and 40% online in the coming years,” Nayar further added.
Chandan Mendiratta, Chief Brand Officer, Zepto, said, “We welcome Mila Beauté to our ever-expanding range of beauty essentials. The joy of ordering makeup within 10 minutes is unparalleled and we are glad to make it happen for Mila. I thank our sellers for having enabled this.”
