The soccer legend Lionel Messi has introduced his signature fragrance, Messi Eau de Parfum. The scent launches this month in nearly 600 J.C. Penney stores across the United States and Puerto Rico, as well as online.
Lionel Messi has launched a signature fragrance, Messi Eau de Parfum, expanding his empire and string of businesses. This new scent has the top notes of cardamom and wild cypress. It also has warm undertones of leather and cedarwood and it finishes with a hint of vanilla. Renowned perfumer Frank Voelkl has crafted Messi Eau de Parfum with exclusively sourced ingredients from around the globe. The scent exudes confidence and strength, two qualities that resonate extremely well with Messi.
The fragrance comes in a deep-blue glass bottle adorned with Messi’s logo. Apart from the perfume, the star has also launched a gift set including a body wash and a Messi logo toiletry bag.
Commenting on the fragrance, Messi said in a statement: “I have always been passionate about fragrance, and I am extremely excited to produce my very own signature scent. This is truly a unique and inspirational fragrance, in a personalised bottle, for all fans around the world.”
As of now, the perfume will be available in around 600 JCPenney stores across the United States and Puerto Rico. To promote this fragrance, a special Messi fragrance display will also be present at every JCPenney Beauty location.
Michelle Wlazlo, chief merchandising and supply chain officer at JCPenney, added: “When Leo Messi announced he was going to launch a signature scent in 2024, we knew immediately it would resonate with our customer. Messi is a global icon with an extensive and diverse fan base that bridges generations, so when JCPenney Beauty was selected to be the exclusive US retailer for the Messi fragrance, we were thrilled. We know our customers will absolutely love his new fragrance.”
